"We will use only curated quality vintage material and deadstock," Jolie wrote under her Instagram post, which revealed a rustic brand logo [see collage] designed by Peter Miles, an art director who has collaborated with such fashion brands as Celine, Gabriela Hearst and Repossi. "You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning."

Speaking personally, Anne thinks Jolie will get help from women like Gabriela Hearst and Maria Grazia Chiuri. She has deep roots into the luxury brands community — brands with excellent deadstock. Jolie wears Gabriela Hearst frequently. And don’t forget Stella McCartney, who two years ago was in charge of deadstock across all the LVMH divisions. The only one not in the LVMH fold now is Hearst.

Oh please, I love this!!

LVMH Luxury Ventures, the fund created to assist young and promising brands, acquired in 2019 a minority percentage of Gabriela Hearst. The investment of the French conglomerate will allow the brand to develop all over the world. I just checked, and that investment remains on May 18, 2023.