Taking a quick look at other Angela Ahrendts’ videos on capitalism and leadership, her decision to join Kim Kardashian’s private-equity firm is a stunning and inspiring score for SKKY Partners.

Kardashian formed SKKY in summer 2022, joining forces with longtime Carlyle Group consumer head Jay Sammons.

Ahrendts’ primary role with SKKY will focus on identifying and assessing high-potential brands; determining if and how SKKY can add value to them; and to coach and mentor the companies in which SKKY invests for its portfolio.