Will Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue

Will Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue

The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.

If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”

The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.

The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.

Oyadeas!

Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.

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Adriana Lima Covers ELLE Brazil with Pregnant Mama IG Nod to @badgalriri

Adriana Lima Covers ELLE Brazil with Pregnant Mama IG Nod to @badgalriri

Superwoman Adriana Lima is at the Cannes Film Festival 2022, sharing an image of her ravishing self on her own IG. Lima, who is pregnant with a baby boy, wrote: Thanks @badgalriri for opening the door. Lima was at the premiere of the new ‘Top Gun: Maverick’ movie, wearing Balmain and Chopard.

NOTE: Rihanna gave birth to a baby boy May 13, 2022. She and A$AP Rocky are at home with their son in Los Angeles.

Lima is six months pregnant in this series of four covers and one fashion story image styled by Marcell Maia in images by Josefina Bietti [IG]. Creative direction by Luciano Schmitz.

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Adriana Lima Covers L'Officiel Italia Spring 2022 by Marcus Cooper

Adriana Lima Covers L'Officiel Italia Spring 2022 by Marcus Cooper AOC Fashion

2022 marks a milestone for Adriana Lima, her 25th anniversary in fashion. Lima joins a conversation with Anna Sui moderated by Caroline Grosso in L’Officiel USA {for English]. Luca Falcioni styles Adriana in Chanel, Fendi and more sensual luxury looks lensed by Marcus Cooper [IG] in the print edition of L’Officiel Italia Spring 2022 and global L’Officiels online. / Makeup by Adam Burrell; hair by Andrew Fitzsimons

Adriana Lima with Designer Abdel El Tayeb by Hassan Hajjaj Covers Vogue Arabia January 2022

Adriana Lima with Designer Abdel El Tayeb by Hassan Hajjaj Covers Vogue Arabia January 2022 AOC Fashion

Adriana Lima headlines the January 2022 issue of Vogue Arabia, a Celebration of Creativity and Fresh Talent. Lima appears in two of the four covers, shot on location in Qatar and Saudi Arabia.

Abdelgader El Tayeb won the Franca Sozzani Debut Talent award. Photo: Courtesy of Fashion Trust Arabia

The supermodel is photographed alone [above] and then with accomplished Sudanese-French designer Abdel El Tayeb [below] by Moroccan-British artist Hassan Hajjaj. The artist lives between London and Morocco and is often called the Andy Warhol of Marrakech.

Designer El Tayeb was photographed with Lima hours after the young designer accepted his debut talent prize — named the France Sozzani Debut Talent award — at the 2021 Fashion Trust Arabia awards. Vogue runs down the story about all the winners.

AOC loves the work of Hassan Hajjaj and we think he should be shooting for Loewe. Check out past features on the vibrant energy, social commentary artist who rocks to vibrating colors and patterns below..

Imaan Hammam by Hassan Hajjaj for Vanity Fair US October 2020

Imaan Hammam by Hassan Hahhah for Vanity Fair US

Imaan Hammam by Hassan Hajjaj for Vanity Fair US | Interview by Safy-Hallan Farah AOC Fashion October 2020

Dutch model Imaan Hammam is styled by Nathan Klein in ‘Pattern Player’, vibrant, bold prints from Celine by Hedi Slimane, Dries Van Noten, Erdem, Fendi, Stella McCartney, Versace and more. Photographer and artist Hassan Hajjaj shoots Hammam against his own renowned artistry for Vanity Fair US October 2020./ Hair by Rio Streedharan; makeup by Florrie White

 

Billie Eilish by Hassan Hajjaj Vogue US March 2020

Billie Eilish Covers Vogue US March 2020 by Ethan James Green, Harley Weir, Hassan Hajjaj AOC Fashion March 2020

Pop star Billie Eilish covers the March 2020 issue of American Vogue, lensed by Ethan James Green, Harley Weir, and Hassan Hajjaj for three different Vogue covers and her fashion editorial. Fashion editor Alex Harrington is in charge of styling and Rob Haskell conducts the interview: How Billie Eilish Is Reinventing Pop Stardom

Meet Moroccan-British Artist Hassan Hajjaj

Hassan Hajjaj in his shop and studio on Shoreditch, East London, on Sept. 20. A major retrospective of Mr. Hajjaj’s work is showing at the Maison Européenne de la Photographie in Paris.Credit...Ana Cuba for The New York Times

Hassan Hajjaj Turns Moroccan Clichés Into London Cool New York Times 10/9/2019

Moroccan-born British photographer Hassan Hajjaj’s artistry figures heavily in Vogue’s March 2020 Billie Eilish editorial. Siddhartha Mitter sat down with the artist in October, in his joyously messy Shoreditch, East London studio.

“There are two kinds of artist,” Mr. Hajjaj said in the shop’s back area, with its banquettes made of Moroccan Coca-Cola crates topped with flower-print cushions. “There’s the artist that needs space, to be on their own to work, and there’s somebody like myself.” He scanned the scene. “There’s always an ambience.”

Mr. Hajjaj has become Morocco’s most visible artist, “taking over the entire Maison Européenne de la Photographie, the photography museum. The city’s mayor, Anne Hidalgo, attended the opening, which included Moroccan Gnawa musicians performing with Yasiin Bey, the rapper once known as Mos Def.”

Vogue Japan March 2020 Cover Story by Luigi & Iango

Anna Dello Russo has long operated in her own fashion lane when it comes to magazine layout and production of new seasonal overviews. Sometimes it requires a few weeks of push-ups preparedness just to break them down.

One source posts four covers when there are eight. Model agencies post only their models, and in a large cast that includes Adriana Lima, Candice Swanepoel, Doutzen Kroes, Edita Vilkeviciute, Joan Smalls, Sui He and Shanelle Nyasiase, one is trying to piece together four agencies. Luigi & Iango love you, but they didn’t do the illustrations.