Pharrell Taps Rihanna for LV Mens | LVMH Close to Securing Major 2024 Olympics Deal
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Pharrell Taps Rihanna as Muse for Louis Vuitton Men's Show in Paris AOC Eye
Anne of Carversville is smiling after waking up Thursday morning to a fabulous image of mother-to-be Rihanna holding brightly-colored Louis Vuitton bags in Paris.
Pharrell Williams Debut
The show marking Pharrell Williams' first collection for Louis Vuitton Mens, will take place in the City of Lights on June 20, 2023, at 8:30 p.m. Louis Vuitton execs used their considerable influence to change Pharrell’s debut date
On the subject of those delicious bag colors, read on about LVMH sponsoring the 2024 Olympics in Paris, promoting Louis Vuitton, Christian Dior and spirits. The deal is not sealed, but they are very close.
In fact, it wouldn’t surprise AOC to see LVMH promoting their jointly-owned [50-50] with Jay-Z, Armand de Brignac champagne brand at the Olympics.
That would be one hell of a party! Alas, it won’t be a public event, but Mory Sacko will be in the kitchen.
Both Pharrell Williams and LVMH Have Strong Ties to Rihanna
The star has collaborated with Williams on music and fashion projects in the past, is a natural choice as his muse. Rihanna’s effortless style and bold personality perfectly embody the vision of the Louis Vuitton Mens collection.
AOC is just remembering that when we moved out early, saying that Pharrell Williams would get the LV Mens job, we also wrote that Rihanna could be on the team. Will find the link.
Remember that LVMH’s private equity firm L Catterton is a key investor in Rihanna’s Savage X Fenty lingerie and beauty businesses, valued over $1 billion in 2021 by Forbes.
Meet Tony Estranguet, President of Paris 2024
Tony Estanguet, President of Paris 2024, Wants to Redefine the Legacy of the Olympic Games
Admiring those great-looking, brightly-colored Louix Vuitton duffle bags, AOC’s brain switches to the 2024 Olympics, where Antoine Arnault, one of LVMH CEO Bernard Arnault's five children, could soon close on a high-profile agreement that would see the company sponsor the 2024 Paris Olympic games.
Image above of Tony Estranguet, President of Paris 2024, is from free-now always TIME Magazine.
The 46-year-old oldest son is head of image at LVMH and is reportedly negotiating the promotion of the company's brands, which include Louis Vuitton and Dior, as well as its Champagne offerings. A source familiar with the group's discussions claims the deal could cost the Arnaults €150 million, or $164 million at current exchange.
Do you want to take another look at those Olympic rings again? Or should I show you the NBA players wardrobe that Louis Vuitton Mens maintains for the players? I’ll move that post in the morning. I call the Arnaults the modern Medici family, and I stand by my compliment. This is an awesome organization.
In our early May post about Pharrell’s ‘Something in the Water’ Festival in Virginia Beach, we noted some Louis Vuitton Mens products were featured. We missed the Louis Vuitton sand castle trunks pyramid with Pharrell Williams sitting on top.
Seeing the image of Pharrell sitting on top of the pyramid, it took me back to the December Dior Men’s show in Egypt, at the foot of the pyramids. AOC is particularly alert to symbolism and in the world of LVMH, there are few spontaneous brand-related events. Only a few of us see all the symbolism in all of of LVMH’s conscious or unconscious actions.
This family has deep intellectual roots, and AOC appreciates them deeply. And they connect with like-minded individuals and their unique intellectual roots in Pharrell and Rihanna’s world. It’s a huge breath of fresh air. ~ Anne
