Louis Vuitton's 'Pacific Chill', the New 'Detox Scent' Taps Miranda Kerr for Launch AOC Eye

Louis Vuitton chose a wellness event in Malibu, California to launch its newest fragrance Pacific Chill. Friend of the house model, mother and businesswoman Miranda Kerr is the face of Vuitton’s new fragrance, lensed by Thomas Whitehead.

Kerr’s own company Kora Organics is a leading global certified organic skincare brand, a perfect alignment for ‘Pacific Chill’, described by Vuitton’s maître parfumeur Jacques Cavallier-Belletrud as a ‘detox’ fragrance.

The Fifth Fragrance in the Series

Louis Vuitton chose a multi-day event to launch its newest fragrance Pacific Chill, with spa treatments also on the menu.

"Thanks for coming to our wedding," joked artist Alex Israel as he walked along open-air benches with Vuitton’s maître parfumeur Jacques Cavallier-Belletrud.

Pacific Chill represents Louis Vuitton’s fifth California-inspired unisex fragrance with notes of black currant, cédrat, basil, lemon, coriander, as well as carrot seeds and orange.

The fourth fragrance in the series ‘On the Beach’ was released in 2021.

The entire five-fragrance collection honoring California includes California Dream, Afternoon Swim, Pacific Chill, On the Beach and City of Stars.

The Fifth Fragrance in the Series

Credit the Beverly Hills Hotel’s Polo Lounge as the source of inspiration behind the new fragrance. About a year ago Cavallier-Belletrud was in LA for several days and enjoyed the hotel’s 14 Carrot Gold juice, made of carrot, orange and ginger every morning.

During a creative meeting with Alex Israel on that trip, Pacific Chill was born. Enveloped in a blue-green hued vessel, a 100-ml. bottle of Pacific Chill retails for $300.

Louis Vuitton Embraces California’s Progressive Values

"I love the West Coast," Cavallier-Belletrud said at least week’s Malibu launch, calling Pacific Chill a fragrance developed to open both the senses and mind. "I love the freedom from this piece of land in the United States."

Artist Alex Israel, born and bred in L.A., offers a direct connection into the world that Vuitton seeks. For example, Israel in 2021 teamed up with Snapchat’s Spiegel at The Bass Museum of Art in Miami Beach.

The artist is a frequent collaborator on Vuitton projects in fragrance and beyond. In 2019, Israel created an eight-piece collection of scarves, shawls, blankets, and a bandeau, printed with Israel’s most iconic motifs.