Prada Fall 2022 Campaign Lensed by David Sims | Humanity 'Yes' But Also Exactitude

Prada Fall 2022 Campaign Lensed by David Sims | Humanity 'Yes' But Also Exactitude AOC Fashion

Photographer David Sims [IG] captures the Prada Fall 2022 campaign for both men’s and women’s collections. The luxury Italian house’s Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages.

The total cast for the women’s campaign will include Amanda Murphy, Hunter Schafer, Kai Newman, Kendall Jenner, Lina Zhang, Liya Kebede, Loli Bahia and Sora Choi by David Sims. Images for the women’s campaign aren’t fully rolled out. The men’s campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.

Styling for both men and women is by Olivier Rizzo./ Hair by Duffy; makeup by Lucia Pieroni

Prada writes that, the campaign is centered around "offering windows on human life, expanding their narrative." In doing so, the campaign personalizes the Prada Fall/Winter 2022 collection, and helps project a real voice to the models and actors.

Related: Jil Sander Pre-Fall 2022 Campaign by Artist Katrien De Bauwer, Lensed by Chris Rhodes AOC Fashion