GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns

GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns AOC Fashion

GUCCI X THE NORTH FACE has landed, with a visual emphasis on Gucci. Experts will look under the hood of this magic backpack ride to understand the less obvious North Face performance -gear qualities of the camp-fashion garments.

The Gucci-color palette is packed with vivid colors and whimsy galore, a design vision that makes the collection distinctly runway-friendly. Does the collab project performance? Not really. It’s Gucci-camp style all the way — which is probably fantastic — or maybe not. Buyers with high-value credit cards will write the sales success element of this story.

The campaign and lookbook images were shot in The Alps by Daniel Shea [IG], with creative direction by Alessandro Michele and art direction by Christopher Simmonds.