Irina Shayk's Smart Sensuality Vibe by Harley Weir for Self-Portrait Resort 2022 Campaign AOC Fashion

Supermodel Irina Shayk fronts Self-Portrait’s resort 2022 campaign, one that represents a “softer and more romantic approach to dressing for the brand,:” says Malaysian-born designer and founder Han Chong. Shot by Harley Weir in Oyster Bay, on the North Shore of Long Island, with styling by Haley Woolens, the campaign is built around Shayk because she “has this incredible natural balance of strength and femininity.”

“She [Shayk] has this infectious independence and sense of who she is, and epitomizes these different sides of what it means to be a woman, which I really wanted to capture with this campaign and collection. She is romantic yet powerful and sensual yet vulnerable, all at the same time,” he added.

On Thursday Chong is hosting a party at Canadian restaurateur Joey Ghazal’s [IG] The Maine Mayfair [IG], with Shayk and British Vogue’s Edward Enninful to promote the resort collection. Ghazal is known for his exciting restaurant and bar concepts in Beirut and Dubai.