Pure Joy Is Stella McCartney's Greenest Ever Pre-Fall 2021 Collection
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Pure Joy Is Stella McCartney's Greenest Ever Pre-Fall 2021 Collection
Buckle UP LVMH Brands. Stella McCartney Is Coming for Your Waste
Stella McCartney is on the hunt for waste. The designer has become so good at using up her production materials waste, that she’s in need of other luxury brand production closets to clean out.
“A lot of these pieces are limited edition because when we run out, we run out. I don’t care if I’m cutting off my nose to spite my face, I’m going to save the bloody planet,” McCartney exclaimed in her Vogue interview about her pre-Fall 2021 collection. Note that Stella hates the terms pre-fall and pre-spring, as it minimizes their significance by calling them ‘commercial’ compared to the actual ‘runway’ collection.
McCartney’s business operations have been so successful at using up waste, that when the designer inquires about that faux fabric she loves, a team member rings a metaphorical ‘gone’ buzzer. “I said, ‘Where did our faux fur go?’ They said, ‘Stella, we used it up last season!’” And so, some materials will have to be reordered for the Stella McCartney brand, “but really precisely, so we don’t incur any waste.”
