South Korean ‘Squid Game’ actor and Louis Vuitton ambassador Hoyeon Jung plays with scale in the Spring 2023 campaign.

Jung just booked another very important beauty ambassador role with Lancôme.

Louis Vuitton’s historic home and atelier in Asnières, France, is now open to the public. Photo: Julien Oppenheim/Courtesy of Louis Vuitton

The campaign is fast and young — more than usual. The playhouse structure is modeled after Louis Vuitton’s historic home in Asnieres, located on the left bank of the river Seine, some eight kilometres from the center of Paris.

Today the home is called ‘La Galerie’, and it functions as a permanent exhibition space for Louis Vuitton.

For the Louis Vuitton Spring-Summer 2023 Collection, creative director Nicolas Ghesquière reinterprets the classic purse to create the Monogram Clutch, crafted from interlaced hot-folded canvas strips. The bag is very cool and inspired by arty craftsmanship.

The Monogram Clutch is an eye-catching festival of color framed with black leather trim. AOC swears there’s a southern USA vibe in the design. This clutch features the same S-lock and metallic corners found on the Petite Malle.

On the website’s product description page, we learn that the leather used in this product comes from a tannery audited and certified by the Leather Working Group (LWG), which is the highest environmental standard in terms of leather tanning.

The rest of the cast includes Elio Berenett, Franzisla Jetzek, Greta Oberwalleney, Killian Smits, Sarah Brown and Samile Bermannelli.

Frequent LV photographer David Sims [IG] is behind the lens, with styling by Marie-Amelie Sauve.