Twiggy Named L’Oreal UK Brand Ambassador
Swinging 60’s model Twiggy is now a L’Oreal brand ambassador, representing L’Oreal Professionel’s new Majirel High Lift, a cool blonde formula used in the brand’s ‘Shimmering Blonde’ salon service. AOC shares comparatively unretouched images of the mega model above and a snap from the L’Oreal campaign (left).
Twiggy, 65, joins fellow blonde Dame Helen Mirren, Jane Fonda, Julianne Moore, Jennifer Lopez, Beyoncé Knowles, Freida Pinto, Eva Longoria, and new mother American Blake Lively in a long list of celebrities and models worldwide.
The Business of Aging
In the UK, women over age 50 account for 47 percent of the adult population. The over 50 age group also accounts for 80 percent of the UK’s wealth — a fact that speaks volumes about where cosmetics companies will be targeting growth.
The Telegraph UK’s Lisa Armstrong cautions us on reading too much into the Twiggy announcement or the proliferation of older models in Spring 2015 ad campaigns.
For every 68‑year‑old Charlotte Rampling fronting a Nars make-up campaign or Jessica Lange, 64, in Marc Jacobs Beauty, there are scores of older models who long ago gave up hope of finding work. The Telegraph’s fashion team is constantly trawling for 60-plus models - and failing to find them. But if Mirren and Twiggy make business sense for L’Oréal, older models may become a new normality, rather than news; not objects of curiosity on Twitter, but part of a more diverse mix. That surely is progress.
Twiggy on Being a Blonde
Julianne Moore’s New L’Oreal Paris Commercial & SAG Trophy
L’Oreal Paris released several timely photos from brand ambassador Julianne Moore’s upcoming campaign, captured by Peter Lindbergh in New York. Two days ago L’Oreal Paris president Cyril Chapuy shared this image of Moore at New York’s historic Apollo Theater in Harlem, part of the same campaign.