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Thursday
Sep172009

Boston Consulting Group Succeeds Big-Time Recruiting, Retaining & Promoting Women with European Thinking

Last March I commented that while McKinsey & Company’s What Matters website remains a good read, you might think that women don’t exist either in the world, or certainly in the corridors of McKinsey & Company.

Most global thinkers put harnessing and energizing the world’s women right at the top of the future-think priority list. In Davos Switzerland and in the minds of people like Bill and Melinda Gates, women represent the world’s biggest hope of straightening out the male-dominated, patriarchal mess we’re living in.

And it is a mess — our world.

One wonders if a woman led the team over at Conde Nast, advising their client on how to restrategize their media business. How many Smart Sensuality women were on the team? See Condé Nast Execs Assume the Worst.

Boston Consulting Group’s women

Fortune Magazine reports that the Boston Consulting Group thinks highly of women. when Hans-Paul Bürkner started as CEO in 2003, he vowed to focus on diversity, specifically the recruitment and retention of women.

Indeed, a very smart guy (I keep saying there’s tons of them out there) has changed the mindset and corporate culture of Boston Consulting Group with the following female-focused strategy:

• Value what women bring to the table

• Help build self-confidence

• Don’t “mommy track” women with kids

• Part-time scheduling

• Generous leave

• Top medical benefits

The result: $2.4 billion in revenue and 66 offices in 38 countries. Three women on the executive committee (before there were none) and one-third of the firm’s 4,500 counsultants are women.

Nice going CEO Hans-Paul Bürkner. Excuse me, are we surprised that Mr. Bürkner comes out of Europe, formerly CEO of Boston Consulting Group?

No we are not. Americans push back against European think as if our friends across the pond don’t know a thing or two. When it comes to women’s rights, women in politics, women’s pay and supporting career moms with child-friendly policies — the Europeans leave American business in the dust.

A large part of the American health care debate is grounded in patriarchal values, not the more women-centric ones found in today’s Europe.

Perhaps Anne of Carversville’s first web TV debate can be between Jack Welch, who advises women that there’s no such thing as work-life balance, and Hans-Paul Bürkner, who searches for a way to somewhat ameliorate what is the biggest challenge of a woman’s life.

With all the statistics available that marriages and men, too, lose when a woman has no time or energy left for her husband, perhaps the men should play a game or two of golf and see if American business can’t find a path for American women — one that’s at least down the middle between the two heavyweight business guys.

I’ll bet that Boston Consulting Group husbands — those guys married to BSG women — have better sex lives, too. I promise you this will be true. How’s that for an added benefit!

Also McKinsey & Co., would you please reconsider your declaration that women are not a top priority in our future world? If you really are geniuses at innovation, then you should get on board with this New Think that’s coming to dominate the world’s strategic thinking about how to get out of this mess.

A woman genius writing on your What Matters website would also be a welcome addition. Thank you.  Anne

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