Harper’s Bazaar August 2015 takes model Bella Hadid to to the former estate of iconoclast Gertrude Vanderbilt Whitney on Long Island for Sebastian Faena images styled in Max Mara by Julia von Boehm.
The Max Mara brand hardly challenges established institutions as art patron Gertrude Vanderbilt Whitney did in founding the Whitney Museum of Modern Art in 1931. As Harper’s explains, the luxury brand has closely aligned itself with the opening of the new Whitney in Manhattan’s Meatpacking district.
The opening of the vast Renzo Piano–designed Whitney Museum building in Manhattan’s meatpacking district this past May once again made Gertrude’s life and legacy the talk of the town. The Italian luxury brand Max Mara, which sponsored the festivities surrounding the launch of the new space, used the Old Westbury estate as a backdrop for its Spring 2015 Elegante line campaign video, and for this issue Bazaar enlisted model Bella Hadid to channel Gertrude on location at the studio, with its Howard Cushing murals, sprawling gardens, and spiral staircases.