Edie Campbell in Tiffany & Co Botanica Blue Book 2022 lensed by Sharif Hamza

Top model Edie Campbell stars in Tiffany & Co’s A Mesmerizing Garden Botanica Blue Book 2022’, an extravagant and enticing invitation into the world of the best diamonds and colored gemstones available to monied and discrimination buyers of the world’s finest high jewelry.

Orchids and dandelions, wisterias and thistles and more of nature’s fauna and flora reappear as inspired, transformable jewels in the style of Tiffany & Co.’s beloved Jean Schlumberger.

The result is an ad campaign featuring Campbell born of a gem garden, styled by Patti Wilson in images by Sharif Hamza [IG] with creative direction by Ruba Abu-Nimah./ Hair by Shay Ashual; makeup by Mark Carrasquillo

“BOTANICA is the ultimate expression of everything Tiffany & Co. represents today. It is about honoring our incredible heritage while innovating for a new generation,” said Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co at a 2022 debut event in Miami.