Oyadeas! The Burberry Holiday 2023 Campaign Is A Splendiferous Emotional Getaway

Oyadeas! I simply adore Creative Director Daniel Lee’s Burberry Holiday [IG] 2023 campaign. ADORE IT!! It’s charming, genuine, not camp but quiet luxury gone a tiny bit wild.

Roe Ethridge [IG] shoots this precious masterpiece, with creative direction by Carina Frey and Stefanie Barth.

There’s so much sadness and worry right now in our world and here we have the simplest of visual manifestations demanding a little smile. Okay two tears and a little smile.

There is NOTHING for you to feel guilty about with this precious gem of a holiday campaign focused on precious gifts that probably cost a small fortune but are totally lacking in being ostentatious.

A stack of British toast. Seriously! Where’s the Yorkshire Rhubarb and Ginger Jam?

And because the logo is white, I also smile. The Burberry knight is riding Burberry energy waves on all corners of the earth — without being a distraction.

The logo fully communicates Burberry without ruining the larger-image, buy-me item. He’s leaving before you can be annoyed with him — sort of like an apparition. He’s like “Chill, Anne, I’m leaving.”

Actually the Burberry knight reminds me of the Tribute of Light show outside my high-floor, lower Manhattan window after Sept. 11 in New York. Tribute always came to visit us and even stayed the night. But then he was gone when I woke up, off to bring a bit of hope and serenity elsewhere in our complicated world. A couple years we tried to trap him for at least a cup of morning French Roast, but Tribute always outsmarted us, slipping out the window at dawn.

The Burberry knight is reassuring like Tribute. Harry and Meghan didn’t destroy the royal family and King Charles is surprisingly popular with his new job. President Biden would love his approval numbers.

Queen Camilla left her tiara locked up in the royal jewelry vault on this week’s trip to Kenya. Not to be outdone by his queen in the humility department, King Charles spoke in a most heartfelt way about the suffering experienced by Kenyans scarred emotionally and physically during The Emergency, aka the brutal British response to the Mau Mau rebellion in the 1950s.

This Burberry campaign — with its cast of charming characters — adds warmth without pretense to global holiday spirit.

This is exactly what we need in our torn-up world. I haven’t forgotten you, Ukraine.

Dogs and ducklings give the Burberry Holiday 2023 campaign an official stamp of authenticity approval. We all know that ducklings and dogs are the last word in the world of quiet luxury.

It all works, Daniel Lee. Pure perfection!! And SO MUCH HEART! Thanks for the reverie. Two tears — one for Israel and one for Gaza — and then a sort-of smile. I feel so much better without even buying a thing . . . yet. ~ Anne