Dior 2020 Pre-Fall Campaign and Dior x Jordan Collab Resonate Deeply

Dior 2020 Pre-Fall Campaign and Dior x Jordan Collab Resonate Deeply

Actor Jennifer Lawrence returns to Dior’s pre-fall 2020 campaign in a series of ladylike glamour images that emphasize the perfection of craft over trends. Creative director Maria Grazia Chuiri’s designs evoke Dior-s post-WWII elegance in portraits by Brigitte Niedermair.

The photo shoot happened before the global health pandemic COVID-19, but within this new context, Dior’s campaign images offer a vision of calm elegance, self-discipline and strong backbone.

Too rarefied in 2020, you ask? Hardly, as fashion plunges into a reflection on our own values as consumers and as an industry — staring in the face of a global depression.

Scroll down to witness the delayed but new Dior x Jordan collab that has people talking.