Freja Beha Erichsen Fronts Zara's Sp 2020 'Join Life' Collection
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Freja Beha Erichsen Fronts Zara's Sp 2020 'Join Life' Collection
Top model Freja Beha Erichsen fronts Zara’s latest ‘Join Life’ collection
Launched in fall 2016, #JoinLife “embraces a woman who looks into a more sustainable future.” To many, Zara’s challenge of being a fast fashion queen determined to persuade consumers to purchase a new fashion item weekly is the antithesis of the heart and soul of the sustainability movement.
