Priyanka Chopra Jonas Named Ambassador for Positive Change at British Fashion Council

Priyanka Chopra at 2019 Cannes Film Festival. 16 May 2019: Image by Joan Hernandez Mir via Flickr. This file is licensed under the Creative Commons Attribution 2.0 Generic license.

The British Fashion Council (BFC) has named Indian actor, multi-faceted talent, film producer, former Miss World 2000 and global UNICEF Goodwill Ambassador Priyanka Chopra Jonas as its new Ambassador for Positive Change. The star of over 60 international and Hollywood films has also been a leader in protecting children’s rights and promoting the education of girls around the world.

Her ambassador’s role will be to raise awareness and promote best practice within the fashion industry, support inclusive and ethical principles, and act as a spokesperson “for the importance of creative education,” according to the BFC.

Chopra Jonas will also participate actively in a number of BFC events throughout the year, including London Fashion Week and The Fashion Awards over a twelve-month period starting from November 2020 to December 2021.

I am thrilled to join the British Fashion Council as its Ambassador for Positive Change. Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.
– Priyanka Chopra Jonas.

Priyanka Chopra Jonas is also a Global Citizen Ambassador, delivering a speech with CEO advisory firm Teneo at the World Economic Forum in Davos in January, 2020. The global leader launched a pre-COVID campaign calling on the world’s 2,150 billionaires — who are collectively worth $10 trillion, 30 times the funding needed annually to end extreme poverty — to give at least 5% of their wealth away every year.