Rande Gerber: Ex-Model, Hospitality Mogul, Patriarch of Omega Ambassadors

The Gerber family at their house in Malibu, Calif. From left: Presley Gerber, Kaia Gerber, Rande Gerber and Cindy Crawford. CreditJake Michaels for The New York Times

It's easy to forget that there's a fourth member of the Gerber-Crawford family -- the 55-year-old patriarch Rande Gerber. The New York Times has a major profile on the Gerber family, with a special focus on Rande Gerber, also a former model. 

It's not an exaggeration to write "Maybe the gods were jealous", in writing about the Gerber-Crawford family: real-deal supermodel Cindy Crawford; her 16-year-old daughter, Kaia Gerber; 18-year-old son, Presley Gerber and dad Rande Gerber.

As the new brand ambassadors for Omega, the Gerber family was center stage in Paris last November. 

Mr. Gerber, a former model, took the mic and, with the modesty of a supporting player, thanked Omega for employing his family. “Because now I can retire,” he said, to polite chuckles. “They’re all working.”

A delivery truck for Casamigos. It was started by Mr. Gerber and George Clooney, and was recently sold in a deal worth up to $1 billion. CreditGeorge Rose/Getty Images

Rande Gerber is no slacker. Casamigos, the tequila brand he created with George Clooney and Michael Meldman was acquired by Diageo in June 2017 for a price estimated at $700 million to $1 billion. This business success follows his successful career as the vision behind a series of hip bars, created with the Morgans Hotel Group. The Whiskey opened in 1991 "drawing celebrities and offering a sophisticated alternative to the throbbing mega-clubs of the time, with its Philippe Starck design, high-priced cocktails, mood lighting and ambient music."

Also on fire during this period: Mr. Gerber and Ms. Crawford. The pair met in 1991 at the wedding of Michael Gruber, Ms. Crawford’s agent at the time and a childhood friend of Mr. Gerber’s. “She was dating Richard,” Mr. Gerber said, referring to Richard Gere, Ms. Crawford’s former husband.

They stayed in touch over the phone, and reconnected in Los Angeles in 1995, a few months after Ms. Crawford and Mr. Gere got divorced. “They split up and we connected,” Mr. Gerber said. The couple married in 1998.

Supermodel Cindy Crawford and her son Presley are set to debut a new Pepsi commercial during Sunday's Super Bowl. Daughter Kaia's career is rising quickly, with her best work fronting the spring/summer 2018 issue of LOVE Magazine

Connect with the Crawford-Gerber crew and their Omega Paris debut, which includes an in-depth about Cindy's work for Orbis International Flying Eye Hospital. Next is Kaia's just-posted editorial for LOVE S/S 2018, definitely better than her new Vogue Paris shots. 

Stop by the AOC Archives for both Kaia and Cindy.