Amber Heard Named L’Oréal Paris Global Ambassador, Praised For 'Fearless Attitude' & Activism

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Amber Heard has joined the lineup of celebrity global ambassadors for L’Oréal Paris with a big announcement at the Cannes Film Festival. 

L’Oréal Paris praises Heard's years of modeling and acting, while consistently bringing awareness to issues important to her. As many brands run away from controversy connected to their models and ambassadors, the makeup giant says they chose Heard for her outspoken nature and fearless attitude on a range of topics from physical abuse connected to her divorce from Johnny Depp and the struggle for human rights for Syrian refugees in Jordan. 

L’Oréal Paris Fires Amena Khan Over 2014 Anti-Israel Tweet, Requiring Yet Again That Models Not Have Opinions

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L’Oréal Paris Fires Amena Khan Over 2014 Anti-Israel Tweet, Requiring Yet Again That Models Not Have Opinions

British beauty blogger Amena Khan's L'Oréal Paris campaign debuted in two parts. Khan made history as the first hijab-wearing model to star in a hair campaign for a major international media brand. L'Oreal flexed their global diversity muscles, explaining that hair care is of interest to every woman, whether she shows her hair in public or not. 

Khan, who first began wearing a headscarf in public during her twenties, also worked with the French brand on their 2017 collaboration with The Prince’s Trust, wrote on her Instagram that this was a “game changing” new project.

L'Oreal Ambassador Camila Cabello Launches Elvive Hair Collection

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In December 2016, Camila Cabello left girl group Fifth Harmony, formed in 2012, to launch her solo career. Cabello's interview in this week's The Edit, coincides with the debut of her solo  album. 

The 20-year-old singer has also been tapped as a global ambassador for L’Oréal Paris. In her debut commercial, Cabello promotes the new Elvive Hair Collection, with the tagline: “Everyone loves a comeback, dry hair can have one too”. , just in time for the 2018 Grammy Awards.

EYE: Balmain & L'Oreal Paris UNITED WE ARE INVINCIBLE Campaign Brings Fashion Tribes Together

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EYE: Balmain & L'Oreal Paris UNITED WE ARE INVINCIBLE Campaign Brings Fashion Tribes Together

In the age of Trump, the L'Oreal Paris and Balmain collaboration is exactly what we need. Olivier Rousteing's Balmain army stands strong with 12 diverse top models fronting the campaign behind the core message: UNITED, WE ARE INVINCIBLE.

The capsule collection includes 12 couture matte shades by Color Riche in shades ranging from deep plums to sweet pinks. Models Doutzen Kroes, Lara Stone, Cindy Bruna, Ming Xi, Luma Grothe, Neelam Gill, Alexia Graham, Valentina Sampaio, Soo Joo Park, Grace Bol and Maria Borges appear in the advertisements, lensed by Nico Bustos.

The diverse range of models, hailing from all over the world, was an intentional choice to not just show the play of color across various skin tones, but to champion diversity — an especially topical theme in the aftermath of Charlottesville and Barcelona.  

Headlines in today's news include How Germany Deals With Neo-Nazis and a truly-sad one Calais Brawls leave 20 migrants injured. The fighting of 200 migrants threatening each other with sticks and iron bars involved five mass brawls that mainly pitted Afghans against Eritreans.

The real world is knocking on fashion's door.  While we drift above it, the knocking is louder every day, making this Balmain/L'Oreal Paris campaign unusually relevant. For all politically-correct types who might critique it as superficial, I say it's great. 

"No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it," Balmain's 31-year-old Olivier Rousteing says about the collaboration.