'Camp' Explained In Gucci's Pre-Fall 2019 Ad Campaign In Advance Of May 6 Met Gala + Art Exhibit

Camp Explained In Gucci's Pre-Fall 2019 Ad Campaign In Advance Of May 6 Met Gala + Art Exhibit

Photographer Glen Luchford shoots Gucci’s pre-fall 2019 ad campaign, continuing with the brand’s wildly successful camp approach to fashion under creative director Alessandro Michele. Jonathan Kaye styles models Delphi Mcnicol, Dwight Hoogendijk, Emmanuel Adjaye, Matïss Rucko, Matthew Petersen, Paul Hendrik Piho, Unia Pakhomova, Walter Pearce, and William Valente against the backdrop of old-world Italian traditions.

In advance of the Gucci-sponsored May 6 Met Gala in New York, Alessandro Michele has explained that ‘Camp: Notes on Fashion’, open to the public May 9 through September 8, 2019, is inspired by Susan Sontag’s seminal 1964 essay ‘Notes on Camp’. Sontag’s essay “perfectly expresses what camp truly means to me: the unique ability of combining high art and pop culture.”