Watching the new Pepsi ad featuring Kendall Jenner in an act of pseudo street activism involving protest and then making nice to a row of cops by offering them a can of Pepsi left me stupefied. And I believe that America is way too pc and am never silent in telling people to get a grip. But I simply cannot believe that such a high-level brand as Pepsi was ignorant as to how our young people and all people of conscience would respond, watching the commercial. If you want to understand why #BlackLivesMatter gets their backs up, this marketing travesty just confirms every stereotype about empathy-lacking whites that I can think of.
All over America black men of every age are dying in the streets because they 'looked ominous'; all over America millions of women are watching our rights being stripped away by the Trump administration, all over the world the Trump administration has further restricted funding for contraception and maternal health, all over America undocumented workers are afraid of the dreaded knock at the door that will lead to deportation . . . Pepsi takes this reality that is front and center in the nation's consciousness and they reduce it to Kendall Jenner (who didn't join the Women's March, unlike Gigi Hadid) giving a can of Pepsi to good cops. If only the issues of the mass incarceration of young black men and Ferguson were this simple.
Thankfully, the brand came to its senses and issued this statement: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position." ~ Anne