Photographers Domen & Van De Velde [IG] are in charge of all photography with models including Amira Zuhair, Candice Swanepoel, Coco Rocha, Donna Bahdon, Isabeli Fontana, Sara Sampaio, Sasha Luss, Sophie Alshehry, Taleedah Tamer, and Toni Garrn.

Saudi brands embracing the lavender hue project include Honayda, Yousef Akbar, Raghad Alblaihed, Atelier Hekayat, April by Noura Alsaif, ArAm by Arwa Alammari, Mashael Al Faris, and Kaf by Kaf, Loodyana, and Lurline.