Candice Swanepoel Promotes Hailey Bieber's Rhode Skin Pineapple Refresh Cleanser

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Candice Swanepoel Promotes Hailey Bieber's Rhode Skin Pineapple Refresh Cleanser

Candice Swanepoel and Hailey Bieber are two of the smartest women in the fashion and beauty sectors. Now they are teaming up in the launch of Bieber’s Rhode Skin calendar girls, with Swanepoel owning January and July.

Low-Key Cross Promotion

As of this moment, Candice has her @Rhode images on her personal IG, not Tropic of C. That may change in a few days, but Monday, this is Swanepoel’s only action. The sequence of three images and one video has 255,000 likes in 3-4 days.

No fanfare, no endorsements. Just the two women together as the friends they are in real life. Moving over to Rhode [IG], Candice appears again as Miss July and this time she’s carrying a big tube of the new Rhode Pineapple Refresh Cleanser.

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Hailey Bieber Delivers Rhode Kissy-Face Beauty Worldwide with Peptide Lip Tint

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Hailey Bieber Delivers Rhode Kissy-Face Beauty Worldwide with Peptide Lip Tint

Being whip smart, Hailey Bieber knew that a days-long worldwide birthday celebration with her it-girl, high-powered friends was the perfect moment to launch her new Rhode Peptide Lip Tint.

Bieber’s Peptide Lip Tint campaign pics by William Arcand [IG] are more sensual than anything Victoria’s Secret’s done since — whenever. Dani Michelle styled the campaign./ Makeup by Leah Darcy

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Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon

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Rhode’s New Peptide Lip Tint Seduces Us With 4 Shades: Toast, Raspberry Jelly, Espresso, Ribbon

Welcome to Rhode’s new Peptide Lip Tint, adding color to the Peptide Lip Tint at a price of $16. The four colors are gorgeous: [l-r] Toast [rose taupe], Raspberry Jelly [crushed berry], Espresso [rich brown], Ribbon [sheer pink].

Precious Lee joins Hailey in the campaign photography, and her preference is Raspberry Jelly.

September 28 at 9AM PST is the debut hour for yet another sure to sell-out Rhode launch. From everything AOC knows about Rhode, Hailey Bieber is just killing it, and her marketing is 5-stars. Praise, praise, praise. ~ Anne

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Hailey Bieber's Rhode Skin Is A Hit With Gen Z on Ethics, Sustainability, Transparency

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Hailey Bieber's Rhode Skin Is A Hit With Gen Z on Ethics, Sustainability, Transparency

Vogue Business estimated in March 2023 that Rhode Skin had a waitlist of over one-million SKUs across its products. Its core customer is Gen Z, probably driven by price points and Hailey’s own age. But every survey on sustainability and saving our earth indicates that Gen Z cares about ethical products more than anyone.

With the launch of Rhode’s Glazing Milk - an ultra-lightweight serum that promises to deeply hydrate and brighten the skin while protecting it from environmental stressors, London cabs are rolling and Rhode Skincare arrives at Selfridges. Most images in the campaign are by Zhong Lin [IG].

The product goes on sale in America on June 15th, at noon East Coast time.

Hailey Beiber: A Very Talented Entrepreneur

AOC will never call Hailey Bieber a nepo-baby. We’ve seen other celeb kids go nowhere and blow millions. Clearly her background helped her gain access and also the confidence that she could succeed in a super competitive beauty business.

I argue that Hailey Bieber has strong entrepreneurial and business skills. She seems to execute to perfection and is very hands-on. She’s impressively NO-BS on the topic of sustainability.

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