Jonathan Anderson's LOEWE Archives by Nick Yang for W Magazine China March 2024
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RICHES: The LOEWE Unisex Squeeze Bag Demands Your Admiration
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LOEWE's unisex Squeeze Bag is named for its distinctive. supple, squishy handle. Please! This is a truly sensual, womanly bag for women, men and all other human bag lovers.
The very shape of the bag honors centuries of market traditions around the world, even though the LOEWE Squeeze Bag currently arrives in only two sizes: small and medium.
The chain features flexible mechanisms for customizable length, while interior pockets make room for your daily essentials. Some of these designs want their own display pedestal in the living room, as opposed to being stored in the closet.
Read MoreClassicism Meets Something New in Loewe Fall 2023 Campaign by David Sims
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With our creative, fashion minds wrapped around one word for the last three years — ‘surreal’ — Jonathan Anderson, creative director of Loewe for a decade, finally agreed with AOC that it’s time to bust out of the creative prison of everything is either ‘surreal’ or not ‘surreal’. Our binary thinking approach is beginning to bite us in our fashionable ‘derrières’.
Anderson seeks to draw attention to timely, complicated questions in fashion design — and they are not binary.
Talents Tang Wei and Taylor Russell are styled by Benjamin Bruno in Jonathan Anderson’s Fall 2023 Loewe Campaign, lensed by David Sims [IG]./ Makeup by Wong Chi Yee and Lucia Pieroni; hair by Lo Chu Sum & Duffy
“How do you go out of a surrealist aspect to something which is more about how we see clothing now? I think it’s kind of like a type of reduction,” he said. “Wanting to refine, and refine.”
Anderson is playing with our own minds in a very digital world.
In his Fall 2023 presentation, Anderson employed much eye-trickery. As Vogue noted, what appeared to be ordinary cardigans were, in fact, adhesive printed paper. Those cardigans were stuck on the models’ skins, but online viewers couldn’t tell the difference. We only knew what they appeared to be.
Read MoreJonathan Anderson's Pilgrimage to LOEWE's Paula's Ibiza Summer 2023 Has Arrived
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Summer wouldn’t be whispering future visions of sun and fun in our ear without LOEWE’s Creative Director Jonathan Anderson annual pilgrimage to nirvana with its Paula’s Ibiza 2023 Collection. The 2023 cast is particularly interesting with its strong connections to Ibiza’s music heritage.
American supermodel, arch feminist, author and activist Emily Ratajkowsteps into the light for the second time today on AOC [see Marc Jacobs] for the Ibiza spirit shoot styled by Benjamin Bruno. Gray Sorrenti [IG] is again behind the lens making the annual pilgrimage.
It was an American Stuart Rudnick, born and raised in Philadelphia, United States, who transitioned from being a Special Attorney with the United States Department of Justice to selling herbs on the streets of Ibiza, who became the right arm of Paula’s founder Armin Heinemann, a German architect by trade.
Here’s an engaging and inspiring interview with Heinemann on apartamento, and Paula Ibiza images from an out-of-publication book. LOEWE — people would pay $250 for this book! Republish it for a global cause! The world needs it.
Read MoreLOEWE SS 2023 Women's Campaign with Taylor Russell by David Sims
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The LOEWE Spring Summer 2023 women's campaign, shot by David Sims [IG], features LOEWE Global Brand Ambassador Taylor Russell posing as a form of acting.
A theme throughout the LOEWE Spring 2023 season, beginning with the late September 30, 2022 fashion show is artifice and provocation.
LOEWE’s enormously-talented creative director Jonathan Anderson took his audience on a modern, almost clinical journey into the natural world, with anthurium flowers as his guide.
Enter the Anthuriums
This ‘non-threatening’majority-view flower is the perfect hospitality gift, even for someone you don’t know well.
These modern flowers look like an erect phallus penetrating a flower that is in fact poisonous. Not only with pets but in the human mouth, you will experience a painful burning sensation with blisters and swelling if you eat an anthurium.
In this LOEWE Spring 2023 Campaign, Taylor Russell wears anthuriums as a breast plate. There’s a lot of human psychology going on here.
Read MoreLOEWE Candles Take Us Into the Vegetable Garden with 'Surreal Detail' Artistry
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The artisan and natural world DNA in LOEWE Perfumes [IG] and home gifts is gallery-inspiring with its relentless pursuit of beauty and creativity.
In a fashion and style world so grounded in glitz and status, LOEWE always brings us down to earth. And the candles do actually smell of the vegetables.
Read MoreLOEWE S/S 2023 Men's Campaign by David Sims with Josh O'Connor, Stéphane Bak
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British actors Josh O’Connor, who played a young Charles in Netflix’s ‘The Crown’, and Franco-Congolese actor and comedian Stéphane Bak, fresh off his critically-acclaimed role in ‘Mali Twist’, are center-stage in LOEWE’s Spring Summer 2023 Men’s Campaign.
Benjamin Bruno styles the shoot, with creative direction by Jonathan Anderson. Photographer David Sims [IG] is in the studio, distilling yet another LOEWE campaign with an impeccable vibe of creative artisanship. Vincent Olivieri provides set design. Love it.
Read MoreLOEWE Perfumes Opens First US Store at Bergdorf Goodman NYC
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The new fragrance boutique at Bergdorf Goodman showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range.
Center stage in the installation is fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).
In August, 2022 Anne of Carversville took a deep dive into the world of LOEWE Perfumes with a special focus on parfumer Nuria Cruelle’s background and fragrance philosophy.
It’s almost as if the LOEWE images are speaking to us directly, with no intermediary in this brand relationship. The approach feels so very private and personal. Cruelle uses the phrase “modern equlibrium’, and it resonates.
Read MoreShivaruby Poses in LOEWE Artisan Leather Certified by LWG, Lensed by Phil Engelhardt
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Model Shivaruby poses in ‘Layers of Leather’, styled by Javier De Pardo for LOEWE’s IG in images by Phil Engelhardt [IG]. Shivaruby was born in the United Kingdom and raised in Jamaica, and considers her heritage to be half Jamaican and half Srilankan.
In 2017 the BBC profiled luxury brand leather artisans in Ubrique, about 55 miles south of Seville. In April 2021, Britain’s Crafts Council featured an in-depth profile How LOEWE became one of craft’s biggest champions.
All LOEWE leather comes from tanneries certified by Leather Working Group [LWG]
Read MoreDavid Sims Eyes LOEWE FW 2022 Campaign with Anthea Hamilton Pumpkins 5,6,7 2022
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Photographer David Sims [IG] captures the utterly delightful LOEWE Fall 2022/23 campaign, featuring models Anok Yai, Jeanne Cadieu, Lina Zhang and Violette Meima.
British artist Anthea Hamilton was one of four creatives shortlisted for the 2016 Turner Prize. Hamilton is known for her surreal artworks and often large-scale installations.
Anthea Hamilton brought her art in the form of Pumpkins no.5, 6, 7 2022 to the LOEWE Fall 2022 campaign.
Read MoreGray Sorrenti Flashes LOEWE Paula's Ibiza Summer 2022 Campaign
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AOC expected a big spirit lift from the LOEWE Paula’s Ibiza 2022 Campaign — literally waiting with anticipation.
Gray Sorrenti [IG] returns to capture all the memorable excitement of new experiences in an edgy environment that inspires spirits needing a getaway. Mathias Augustyniak and Michael Amazalag take a public bow for their best results with art direction. . . . Next. ~ Anne
Read MoreLOEWE X On Performance Gear Collab with Camila Morrone, Duckwrth
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LOEWE X On Performance Gear Collab Lensed by Grey Sorrenti with Camila Morrone, Duckwrth AOC Fashion
LOEWE links up with Swiss performance brand On for a collaboration that represents LOEWE’s first venture into a performance gear collab. Model Camila Morrone, still going strong with Leo DiCaprio since late 2017, and South LA rapper currently touring with Billie Eilish Duckwrth, front the campaign shot by Gray Sorrenti [IG] in Big Sur, California.
Although LOEWE has established a track record of capsule collections with artists, turning to superb craftsmanship and innovation from 12-year-old On marks a new direction.
Founded by Olivier Bernhard, a three-time World Duathlon Champion, and two fellow running enthusiasts, David Allemann and Caspar Coppetti, On launched with a clear technical vision and objective.
The co-founders saw an opportunity to create a radically different cushioning technology for running shoes, a large category that had not experienced much product innovation in recent years.
Swiss tennis player Roger Federer, who invested an undisclosed sum into On in 2019, has his own ‘The Roger’ On shoe.
The collab featured here is LOEWE’s riff on ON’s popular Cloudventure ($390) and Cloudrock ($450) shoes, both of which feature the Swiss brand’s trademarked rubber outsole and liquid-injected thermoplastic mid-soles. The result is a shoe that is visibly grippy, lightweight and supportive.
The unique patented cushioning system is activated only when you need it — during the landing. AOC doesn’t pretend to understand it, but the logic is attractive.
See the entire LOEWE X On Running collection here.
