Chanel SS-2024 Campaign Shot by Inez & Vinoodh at Historic Villa Noailles AOC Fashion

The Creative Backdrop of Chanel Spring 2024 Campaign

Coco Chanel's connection to Villa Noailles [IG] is a fascinating chapter in fashion history. That unique relationship is expressed in the Chanel [IG] Spring 2024 ad campaign and also in lush floral prints inspired by the villa itself, located in Hyères, in the heart of the South of France.

This year, the campaign stars actor Riley Keough, named days ago as Chanel’s new ambassador, alongside longtime Chanel muse, supermodel Rianne Van Rompaey.

Villa Noailles was celebrated at Chanel’s Spring 2024 PFW runway show last October. The new campaign by frequent Chanel collaborators Inez and Vinoodh [IG], unfolds in the villa’s garden and its iconic pink room, envisioned as sanctuaries of creativity and happiness for the Chanel woman.

The images portray a dialogue between the villa's architectural elegance and the collection’s designs, capturing the essence of the creative and unconventional woman who was Coco Chanel.

Stylist Valentina Collado chose neoprene jackets with vibrant prints, dazzling accessories, and floral dresses for Keough and Van Rompaey. Chanel’s creative director Virginie Viard’s goal was that each piece and image reflect the villa's history of innovation, resilience, and cutting-edge creativity. / Hair by James Pecis; makeup by Lisa Butler.

See the entire campaign in /Fashion, as we dive more deeply into Villa Noailles.