Missoni FW 2023.24 Images Come As Italian Luxury House Explores Full Sale AOC Fashion

Models Liv Walters, Maty Fall and Yang Ling deliver recognizable Missoni spirit to fall/winter 2023/24 imagery. Theo Wenner [IG] who also shot Missoni’s Spring/Summer 2023 campaign, is behind the lens, with styling by Lorenzo Posocco./ Hair by Lorenzo Barcella; makeup by Seiko Nishigori

Missoni Retains Rothschild As Financial Adviser

The Italian fashion house turned to Rothschild in late November, retaining the financial firm to pursue a potential full sale of the family-owned, Missoni fashion house.

In 2018 Italian investment fund FSI injected 70 million euros into the house, for 41% of the business, with the remaining shares held by the Missoni family.

Without specificity, Missoni Chief Executive Livio Proli referenced multiple outreaches to the Missoni brand over the summer, regarding a potential sale.

Reuters reports that in October 2023 Proli addressed the issue of a potential sale, saying there could be definite advantages.

"We are convinced that whether the Missoni brand continues alone or with the resources and synergies of a large group, it must remain very focused on its specific craftsmanship", he said at the time.

In August, Proli projected revenues of 125 million euros ($135.84 million) in 2023, up from 115 million in 2022. The CEO estimated adjusted core profit in 2022 at around 5 million euros last year.

From AOC’s angle of vision, the Italian heritage brands have never been so desirable — and from a cultural-creatives, values-based proposition, not modern values which say “s[he] who wears the most wealth on her back wins.”