Jesse Rosten describes his wildly successful Fotoshop by Adobé video saying: ‘This commercial isn’t real, neither are society’s standards of beauty.’
What’s freaking everybody out is how brilliantly Rosten has nailed both beauty industry talk and behind the scenes art director lingo about improving models’ bodies with Photoshop. The largely male-dominated industry is devoted to improving the babes so we’re fit to be seen in public.
Terms like ‘the next revolution in beauty’, a product that promises to give you ‘full lips, sparkling eyes and lashes that never end’ give the video amazing credibility. The result is a whole new you — ‘perfected’. ‘Finally look the way you’ve always dreamed.’
We add, be sure you never meet people for real in life and especially on a Match.com date.
In pursuing your perfection, Fotoshop by Adobé provides pro-pixel intensifying fauxtanical hydro-jargon microbead extract. Promising to leave you unrecognizable, the model exclaims with glee: ‘My skin feels like plastic.’ Indeed, we can all become human Barbies
You don’t have to rely on a healthy body or self respect anymore. ‘Now that’s the power of Fotoshop”.
Oh sorry, we forgot. Best of all: you can even change your race. Now that what we call achieving the impossible dream!