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What’s Going On from Playing For Change

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Sheryl Sandberg & Getty Reboot Stock Photos Portrayal Of Women

The Cut assembled this collection of stock photos as a typical portrayal of women in business.

French Roast News

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Facebook’s Sheryl Sandberg and her and Getty Images, a large supplier of stock images for business and marketing and publicity materials announced on Monday a new collection of images that represents women and families in more empowering ways. Sandberg is a big advocate for women in leadership roles. The new collection — one that shows men being warm fathers — has 2502 images to date.

The initiative is relevant: The three most-searched terms in Getty’s image database are “women,” “business” and “family.”

“One of the quickest ways to make people think differently about something is to change the visuals around it,” said Cindy Gallop in The New York Times, who started the United States branch of Bartle Bogle Hegarty, the advertising agency. “The thing about these images is they work on an unconscious level to reinforce what people think people should be like.”

The issue of how media covers women in leadership roles has once again intensified with the publication of Sheryl Sandberg’s book ‘LeanIn’ and her foundation, now set to receive 10 percent of revenues from the new project.

TIME magazine’s recent Hillary cover visualizes Clinton as a female giant squashing her male competition.

“At Facebook, I think about the role marketing plays in all this, because marketing is both reflective of our stereotypes and reinforces stereotypes,” Ms. Sandberg said. “Do we partner into sexism or do we partner against sexism?”

In their article Feminism, According to Stock Photography, The Cut scourced the composite above from the search term ‘empowered female’.

In addition to the new collection of stock photos, Getty is also offering two new photography grants. The first, worth $10,000, is for editorial work that “reflects positive images of women and girls in their communities,” and the second, worth $20,000, is for a commercial or creative campaign focused on issues related to Lean In’s mission, according to Mashable.

Hillary As Ruthless Predator

President Clinton and Hillary Rodham Clinton at a 1999 appearance. Image Susan Walsh/Associated Press

Writing for the LA Times, Cathleen Decker takes up the topic of how Hillary Clinton is portrayed not only by the media, but by her opponents.

This subject is front and center again after publication of a piece on the Washington Free Beacon, a conservative website citing papers archived at the University of Arkansas after the death of a close Clinton friend Diane Blair.

The papers expose Hillary Clinton’s frustration with the obsessive examination of her ‘ruthlessness’.  The Blair papers reflected one memo about the 1992 presidential contest and the effort campaign aides placed on humanizing Hillary.

“What voters find slick in Bill Clinton, they find ruthless in Hillary,” the memo said. From her perspective, Clinton said “I gave up my name, got contact lenses, but I’m not going to try to be somebody that I’m not,” according to a Blair memo.

Hillary’s comment that Monica Lewinsky was a “narcissistic loony toon” also came to light in the same week that Rand Paul called Bill Clinton a sexual predator, with an inference that his lack of discretion is relevant to any Hillary Clinton campaign.


Julia Nobis Is 'Lost in Cyberspace', Lensed by Steven Meisel For W Magazine March 2014

Maestro photographer Steven Meisel delivers a futuristic fashion vision ‘Lost in Cyberspace’, starring model Julia Nobis. Marie Amelie Sauve chooses techno treatments encrypted in W Magazine’s March plea ‘baby, do not burst my tech bubble’.


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Street Artist JR Brings Egalitarian Vision To New York City Ballet & NYCB Art Series 2014

At AOC, we’ve tracked street artist JR from Kibera to a Brazilian favela and into Paris. We celebrated JR’s winning the annual $100,000 TED prize and his ‘Women Are Heroes’ project. With his brilliant perspective on the beauty of the ordinary, JR has been camped out in New York’s Lincoln Center as part of the New York City Ballet’s 2014 Art Series.

Ballet patrons will witness a 6.500-square-foot composite image of NYCB dancers, “a sprawling mass of cloudlike forms and pointe shoe-clad feet” writes Vogue about the transformation of the David H. Koch Theater for the winter season.

Using images that are nearly life-size, the installation forms a giant eye — a signature JR motif— when observed from above. JR has also installed ink-on-wood transfer images on the orchestra level rings of the theater. They appear as ghostly visions of dancers, “recalling the building’s redecorated façade.

Reading about this project, I was a bit surprised that JR was now involved with such a rigid cultural ‘institution’ as the NYCB. Staying true to his egalitarian principles, he insisted on featuring principal dancers side-by-side with members of the corps de ballet.

“I didn’t want to choose one person that would be the highlight,” JR observes. There’s Robert Fairchild, outstretched at the outskirts of the picture. There’s Janie Taylor, her celebrated legs curled up in a fetal position. “It’s a whole company, so I wanted everyone to be a part of it.”

Read more about the NYCB Art Series 2014 and public viewing hours for the projects February 2-9.

To watch JR’s TED Talk and videos from his Women Are Heroes Project, link here. The content overview gives AOC fans an interesting look at just how we mix “telling women’s stories from fashion to flogging”.


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