Lily Aldridge Shoots Lauren by Ralph Lauren FW 2019 with Dixie Pearl and Caleb Followill

Victoria’s Secret Angel Lily Aldridge showcases Lauren by Ralph Lauren’s FW 2019 campaign, lensed by Liz Collins.

With the exact status of the VS Angels drifting in ambiguity — the fashion show cancelled as an over-the-top showgirl event — and a move toward a more one-on-one relationship with the VS customer (now that Rihanna has defined what an inclusive brand looks like), Lily’s next moves are in work.

I left VS over this very issue, with every instinct telling me that breaking the precious personal relationship we had with American women would ultimately result in a negative future for VS. Sadly, I was right.

Being associated with the Ralph Lauren brand isn’t a bad place for Lily to re-engage after the birth of her son Caleb Followill eight months ago. The Nashville beauty just launched a new mandarin-spiked rose-and-peony fragrance inspired by the bloom-filled gardens at Aldridge’s Nashville home, and it bears more than just her name.

Called ‘Haven’ the fragrance prioritizes sustainable packaging design and includes a plantable card inside embedded with wildflower seeds. Fragrance #2 is already on schedule for next month. It’s called Summit and is a spicy musk evocative of the Great Smoky Mountains.

Vogue writes: :As her debut beauty launch—and the first project from a new collaboration between IMG, Aldridge’s longtime agency, and Interstellar, a subsidiary of the fragrance company behind scents from fashion houses such as Lanvin, Coach, and Rochas—it is also the beginning of Lily Aldridge: the brand.”