Gigi Hadid Headlines Burberry Monogram Collection, Playing Four S(HE) Roles By Nick Knight

Supermodel Gigi Hadid plays the Gentleman in Burberry’s new Monogram collection.

Supermodel Gigi Hadid plays the Gentleman in Burberry’s new Monogram collection.

One of Richardo Tisci’s first design efforts at Burberry was the release of a new identity for the 163-year-old British fashion house. Tisci collaborated with Peter Saville on the new graphic orange, white, and tan monogram featuring TB. The logo was inspired by one Tisci discovered in the luxury brand’s archives, conceived by Thomas Burberry in 2908.

Gigi Hadid gives new vitality to the monogram scarf, wrapping herself in Burberry.

Gigi Hadid gives new vitality to the monogram scarf, wrapping herself in Burberry.

Fashion world hasn’t seen a lot of the reinvented logo until now with the release of a new Monogram Collection modeled by Gigi Hadid. British Vogue explains that all the pieces are categorized by four distinct personalities borne out of Tisci’s imagination: the Girl, the Boy, the Lady, and the Gentleman.

As “the Lady,” Hadid is captured wearing the monogram Burberry trench and carrying a matching tote bag.

As “the Lady,” Hadid is captured wearing the monogram Burberry trench and carrying a matching tote bag.

Hadid plays each of the four personalities in the campaign, lensed by Nick Knight with styling by Katy England.

As “the Girl,” Gigi Hadid is dressed in a bustier and fanny pack featuring the TB design.

As “the Girl,” Gigi Hadid is dressed in a bustier and fanny pack featuring the TB design.

Hadid dons jeans, a bowler bad and a baseball hat.

Hadid dons jeans, a bowler bad and a baseball hat.

Gigi Hadid, Nick Knight, Ricardo Tisci and the Burberry Monogram campaign team.

Gigi Hadid, Nick Knight, Ricardo Tisci and the Burberry Monogram campaign team.

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