Christy Turlington headlines the debut issue of DuJour, a high-end glossy for the luxury market (see website), but one that’s more populist, writes The New York Times. Deborah Watson styles Christy with her family, lensed by Bruce Weber in ‘It’s Only Just Begun’.

DuJour is a collaborative project between Jason Binn, the founder of Ocean Drive, Hamptons and other society “yearbooks” — writes the Times — and Gilt Groupe.

In order to receive DuJour, you have to meet at least five of seven criteria, which include an average net worth of $5 million, liquid assets of $1 million, a house worth $1.5 million and other pricey incidentals.

In choosing Christy Turlington for its debut focus, DuJour is pursuing a hybrid Smart Sensuality values path, not shouting “Buy, buy, buy!” However, in the online edition, a mouse picks up the price and buy it info on every item that Christy is wearing. In our ongoing discussion of Modern vs Smart Sensuality values, the magazine leans heavy on appearances and manufactured experiences, rather than intellectual or better world content.

This is not the case with Christy Turlington, of course. Her work on maternal care worldwide makes her a consummate icon for the debut issue of the new magazine. And let’s face it — the article is a great way to reach potential donors. We share every size of Christy in our AOC Archives.

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