Supermodel Alessandra Ambrosio brings her daughter Anja to work in the new London Fog winter 2012 campaign, inspired by tender moments. Clearly Anja knows how to pose before the camera. Rumour has it that she blew kisses at the camera.
Ambrosio is also featured solo in the campaign wearing the brand’s outerwear, handbags and accessories. The campaign, created by the Iconix in-house marketing team, was shot in Santa Monica.
“These are timeless pictures that we’re going to have forever. We’re going to see them and have that moment forever,” says Ambrosio of the images. The campaign debuts in December issues of magazines as well as online, outdoor and in-store.