Wonderbum Gets Women's Bottoms Ready for Inspection

Body|Beauty|Culture After researching just how badly 18,000 British women felt about their bums (butts, derrieres, asses, rear ends or gluteus maximus), British retailer ASDA teamed up with researcher Dr David Holmes to create the Wonderbum dress.

We like the name a lot, but can’t fathom why ASDA and Holmes think any woman wants to be called a potato. The juicy fruits — nectarine, tomato, and pear — we love. Read on: Wonderbum Dresses Three Juicy Fruits, One Potato Lady.