Pursuing Beauty| Volume Eye Lashes

Body|Beauty|Sexy Researchers at Procter & Gamble say 40% of mascara users are volume seekers who apply 30-40 strokes of mascara, not the typical six strokes. CoverGirl executives say. “When we asked them why they do this, they blamed their lashes, not their mascara,” says Esi Eggleston Bracey, P&G’s vice president of global cosmetics, shaking her head. “That’s when we knew we had an opportunity.” Read on Beauty Industry Courts Consumers with Mascara, Eyelash Extensions and Perms via WSJ