Nike Shreds Magazines Into Eco-Smart Shoes

GreenTracker| Printed media may battle digital for a front row seat in tomorrow’s news business, but reincarnation as a pair of Nike sneakers isn’t so bad.

The Women’s Premium Pack will debut in limited quantities starting January 1 in Europe, China and select emerging markets. It seems that Nike is selecting the media sources. Individualisation doesn’t yet allow you to pack up your old NYTimes magazines and send them in for recycling as media-elite green fashion. via Co.Design