WWD reports that Kline & Co.s’s ‘Natural Personal Care 2010’ survey of natural personal care products by category estimates wholesale global volume of $23 billion, with current annual growth of 15 percent.
Brands that received a 10, the highest rating on Kline’s “Natural Scale,” based on their ingredients:
By natural personal care product category, sales were:
Skin care: 41 percent
Hair care: 17 percent
Toiletries: 12 percent *
Oral care: 9 percent
Makeup: 8 percent
All other: 12 percent**
* Includes personal cleansing products and deodorants and antiperspirants.
**Includes fragrances, shaving products and misc.