Dots| Condé Nast has created a restaurant division, inspired by success with a Vogue Cafe in Moscow.
Condé Nast, home to such iconic titles as Vogue, GQ, Vanity Fair, Wired, The New Yorker and Golf Digest, has been under tremendous financial pressures. In 2009 alone, the publishing house closed three major titles (Cookie, Modern Bride and Elegant Bride) reducing its overall budget by a quarter.
There are presently no plants for cafes and bars in the US, but WSJ reports that each division has been freed to pursue their own deals with licensing agreements and e-commerce partnerships.
The new restaurant division will be headquartered in Hong Kong and led by Stuart Nielsen, a regional director of food and beverages for Intercontinental Hotels Group. Tip via brandchannel.com.