GivingTracker| Bono and Ali Hewson are making their first advertising appearance in a new Louis Vuitton Core Values campaign. Bono and Hewson aren’t wearing clothes from Louis Vuitton but Edun, the organic and ethical label created by Hewson in 2005. Louis Vuitton’s parent company LVMH now owns 49 percent of Edun.
We’ve tracked Edun from its early roots, along with LVMH’s lead as a socially-responsible luxury company. Read on in Philanthro-Activists.
Read also Sept. 10, 2010 update: Edun Brand | Reality Check for Bono-Hewson Africa Strategy