Italian luxury Prada is joining the ranks of fur-free luxury brands, announcing that all collections starting with women’s spring/summer 2020 will not use fur. Prada previously used fur from foxes, minks and rabbits in its luxury collections.
The decision comes after working closely with the Humane Society International, Fur Free Alliance, and Italian animal rights group LAV. Prada’s subsidiary Miu Miu is on the same fur-free spring 2020 timetable. Products that have already been produced will be sold.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” Prada head designer Miuccia Prada said in a statement, hinting that the label may launch faux fur. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
Prada joins luxury brand Gucci, Versace, Burberry, Michael Kors, Diane von Furstenberg, DKNY, Coach and Chanel in banning fur from its collections.