Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

Italian luxury Prada is joining the ranks of fur-free luxury brands, announcing that all collections starting with women’s spring/summer 2020 will not use fur. Prada previously used fur from foxes, minks and rabbits in its luxury collections.

The decision comes after working closely with the Humane Society International, Fur Free Alliance, and Italian animal rights group LAV. Prada’s subsidiary Miu Miu is on the same fur-free spring 2020 timetable. Products that have already been produced will be sold.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” Prada head designer Miuccia Prada said in a statement, hinting that the label may launch faux fur. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

Prada joins luxury brand Gucci, Versace, Burberry, Michael Kors, Diane von Furstenberg, DKNY, Coach and Chanel in banning fur from its collections.

Stella McCartney Wins 'FUR FREE FUR' Fake Fur Trademark Battle With USPTO


Call the case Stella McCartney vs the US Govt — and Stella won.

Stella McCartney is one of most most committed voices in the global sustainability moment. In a trademark case that was a bit esoteric for the USPTO, McCartney sought to trademark the concept ‘FUR FREE FUR’ and not a specific textile composition. Stella wanted a category of existing and future fabrics not even created to live under her proposed ‘FUR FREE FUR” trademark label.

For two years, the designer’s attorneys have communicated back and forth with US trademark officials, who refused to grant her the trademark, saying the three words do not identify the source of McCartney’s products in the same way as say, an “LV” logo on a bag identifies the Louis Vuitton brand. Stella refused to yield, arguing that carefully developing materials that “incorporate the look and feel of fur but without any animal cruelty,” and then applying the “Fur Free Fur” tags on products, complete with the same font at Stella McCartney’s main logo was 1) totally congruent with her brand imagery but also 2) a word puzzle that required customers to think deeply about the product.


The first use of the word FUR “refers exclusively to animal fur,”  stating that the goods are “animal fur free.” In the second instance, “FUR refers to imitation fur.” 

Thus, “the two different meanings of the term ‘fur’ within [McCartney’s] single mark creates a logical paradox … suggesting that the goods are both fur-free and made of fur at the same time,” and thereby, not descriptive. Therefore, the three words are not merely descriptive and qualified for a trademark.

On appeal, two of the three judges agreed with Stella McCartney’s lawyers, and the very important trademark will be given to her. via The Fashion Law.

Chanel Ends Use Of Exotic Animal Skins Including Crocodile, Lizard, Snake + Stingray Skins

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On Monday, in advance of Chanel’s pre-fall Metiers d'Art show at New York City's Metropolitan Museum of Art, the luxury house announced that it has initiated a ban on exotic animal skins in its designs and products. Chanel will "no longer use exotic skins in our future creations," Bruno Pavlovsky, Chanel's president of fashion, told WWD.

The ban extends to crocodile, lizard, snake, and stingray skins, and also includes fur, the use of which Chanel has already wound down in recent years in recent years. "It is our experience that it is becoming increasingly difficult to source exotic skins," the brand said in a statement, per WWD, noting its intention to begin innovating "a new generation of high-end products" sans skins and furs. In place of these animal products, Chanel will reportedly turn to fabric and leathers generated by the "agri-food" industry.