adidas by Stella McCartney Unveils Fully Sustainable 'Infinite Hoodie' + 'Biofabric Tennis Dress'

Stella McCartney unveils ‘Infinite Hoodie’ and ‘Biofabric Tennis Dress’ prototypes for adidas.

Stella McCartney unveils ‘Infinite Hoodie’ and ‘Biofabric Tennis Dress’ prototypes for adidas.

Stella McCartney and adidas continue their march towards sustainable production with two new concept garments: the ‘Infinite Hoodie’ and the ‘Biofabric Tennis Dress’.

adidas by Stella McCartney ‘Infinite Hoodie’

Promoted as the world’s first fully recyclable hoodie, the ‘Infinite Hoodie’ is a joint project with textile innovation company Evrnu. The performance garment is made using 60 per cent NuCycl fiber, a material made using the recycled threads from old garments, and 40 per cent organic cotton that has been diverted from landfills.

At this moment just 50 Infinite Hoodies have been made, and gifted to adidas VIPs and influencers. Given the extraordinary advancements that adidas is making in the sustainability sector, production may debut sooner than we think.

The ‘Infinite Hoodie’ incorporates the same technology behind the adidas fully-recyclable Loop trainer, introduced in April.

adidas by Stella McCartney ‘Infinite Hoodie’

adidas by Stella McCartney ‘Infinite Hoodie’

adidas by Stella McCartney ‘Biofabric Tennis Dress’

The second product prototype, the ‘Biofabric Tennis Dress’, is a collab with Bolt Threads, a company that specializes in bioengineered sustainable materials and fibers. The tennis dress is made with cellulose blended yarn and Microsilk and is fully biodegradable at its life’s end.

adidas by Stella McCartney ‘Biofabric Tennis Dress’

adidas by Stella McCartney ‘Biofabric Tennis Dress’

“Fashion is one of the most harmful industries to the environment,” said Stella McCartney in a statement. “We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”

Beyonce Teams Up With adidas In Athleisure + Performance "Partnership of a Lifetime

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Beyoncé Knowles,  dubbed ” the first lady of Everything” by the New York Times announced on Thursday that she’s entering the sneaker wars in the “partnership of a lifetime” with adidas. The duo, according to Beyoncé, share a philosophy “that puts creativity, growth and social responsibility at the forefront of business.”

The Beyoncé x adidas partnership will include new performance and lifestyle gear that empowers the next generation of athletes, creators and leaders. 

The pop star will retail ownership of Ivy Park, introduced in 2016 in a partnership with Topshop. Knowles acquired full ownership of the brand after allegations of sexual harassment were levied against Topshop’s owner Sir Philip Green.

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Championing women and girls has become a key part of Adidas’s public relations strateg, given the positive impact that sports participation has on a girl’s life. This month, adidas announced a new phase of its “She Breaks Barriers” initiative, which highlights the lack of equal media coverage for women’s sports in the United States. adidas also jumped head-first into the ongoing gender discrimination battle between the world champions US women’s soccer team and the US Soccer league.

On International Women’s Day, adidas announced that all their athletes on the winning 2019 FIFA Women’s World Cup team will receive the same performance bonus payout as their male peers. Their announcement came simultaneously with the US women’s national soccer team filing a gender discrimination suit against the US Soccer Federstion. The 28 players on the team have accused their employer of “institutionalized gender discrimination,” a violation of both the Equal Pay Act and Title VII of the Civil Rights Act.

US women’s soccer has been battling the league for years, and the new complaint goes far beyond the wage gap, where the women are paid less despite having superior results over the US men’s team. It alleges “that U.S. Soccer treats the teams substantially differently, from support to training conditions to the coaching they receive to the medical treatment available to them–and even how the team is transported to and from games,” according to Fast Company.