Tiffany & Co appears on AOC frequently, given their significant contributions to wildlife conservation, frequently working with superhuman Doutzen Kroes. Tiffany & Co understands that younger customers have different values from their parents and grandparents, when the topic is inclusivity and responding to our global climate crisis. These younger customers are also concerned about the sourcing of their products in an industry known for some heartless business practices around the world.
The Fifth Avenue jeweler has now committed to full transparency around the origins and ultimately the journey from mining to a sale at Tiffany & Co of all of its diamonds (0.18 and larger.
The diamond’s provenance will be listed directly next to the stone in stores, and a unique serial number, invisible to the naked eye, will be laser-etched on the gem’s surface. By 2020, the jewelry house vows to share the entire craftsmanship journey of each diamond, including cutting and polishing workshops in addition to the mine’s location.
“Through transparency in sourcing and craftsmanship, we hope that people will further understand the important journey of a Tiffany diamond, and its positive impacts around the world,” said Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co.