Following in the footsteps of Colin Kaepernick’s compelling commercial to debut the 30th anniversary of NIKE’s ‘Just Do It’ Campaign, Serena Williams is the narrator in the brand’s new ‘Dream Crazier’ commercial, which aired Sunday night during the 91st Academy Awards. The newest ‘Just Do It’ ad features prominent trailblazing female athletes including including Williams herself, Olympic gymnast Simone Biles, San Antonio Spurs assistant coach Becky Hammon, Olympic fencer Ibtihaj Muhammad and other women sports figures expressing emotions including frustration, exhiliaraiton, anger, joy and more during their sporting events.
"If we show emotion, we’re called dramatic," Williams says in the ad. "If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.
"But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking, crazy. Coaching an NBA team, crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080, or winning 23 grand slams, having a baby, and then coming back for more, crazy, crazy, crazy, and crazy.
"So if they want to call you crazy, fine. Show them what crazy can do."
Amen, Serena! Thank you, NIKE!