Japanese Flower Artist Makoto Azuma Makes Rihanna's Headdreses For British Vogue September 2018


While social media obsesses over Rihanna's pencil-thin eyebrows, AOC is enchanted with Makoto Azuma's floral headpieces worn in her September 2018 British Vogue cover story. 

The Japanese flower artist arrived in London with just a pair of scissors in his kit. The lush, often rare botanicals that would become part of RiRi's headpieces were ordered in advance from London's New Covent Garden Market. 

“We became one,” Azuma says, of teaching the hair stylists teams of Isamaya Ffrench and Yusef Williams how to attach the flowers safely onto Rihanna’s head. Once the skinny brows and vinyl lips were complete, "Azuma swooped in to make the final arrangements to her facial bouquets," writes British Vogue.

There’s no typical day for the co-founder of Jardins des Fleurs, a flower atelier in Ginza, Tokyo. “Each work of mine focuses specifically on the flower itself,” he explains, of his creative process. “Instead of seeking for artistic expression, I spend some time face-to-face with the flower and try to listen to its voice. Then I proceed with thinking about which specific aspect of the flower I would like to show, and how to show it.”


Rihanna Covers British Vogue's September 2018 Fall Fashion, Lensed By Nick Knight


Rihanna covers the September 2018 issue of British Vogue, captured by fashion photographer Nick Knight. Vogue UK editor-in-chief Edward Enninful chooses a Prada dress and gloves and Savage X Fency lace bodysuit. Rihanna is the first black women to cover the blockbuster September issue of British Vogue in its 102-year history. / Makeup by Ismaya Ffrench; hair by Yusef Williams

Speaking about the new issue, Enninful writes (paragraphs out of order):

“I always knew it had to be Rihanna,” editor-in-chief Edward Enninful wrote in his monthly editor’s letter. “A fearless music-industry icon and businesswoman, when it comes to that potent mix of fashion and celebrity, nobody does it quite like her. No matter how haute the styling goes, or experimental the mood, you never lose her in the imagery.”

So here it is, Vogue’s big fashion special, our definitive 400-page guide to everything you’ll want to buy, wear, admire and be inspired by as a new season dawns. As you know, September issues are important in the fashion world, our largest and most lavish of the year and a real statement about what the coming months will bring. With this one being my first as editor-in-chief, I was determined it would be something special.

On top of providing an indispensable guide to the clothes and trends that will define autumn 2018, I wanted these pages to act as a marker for everything that is exciting and varied about the times we live in. Essentially, we are taking you on a journey – from our offices in central London, where I invited Bajan superstar Rihanna earlier this summer to talk diva-dom and diversity, to Royal Lodge in Windsor, where Princesses Beatrice and Eugenie welcomed Vogue into the heart of the Royal family.