Prada Declares 2021 Sustainability Initiative Converting All Iconic Nylon Bags To Econyl

Even iconic products like Prada’s famous nylon bags need to advance to retain their original meaning, relevance, and status. Miuccia Prada is increasingly onboard with sustainability, giving up fur a month ago and now pledging to convert the “virgin nylon’ used in her famous bags to Econyl. a regenerated-nylon yarn that can be recycled an infinite number of times. The new fabric is made from reclaimed ocean plastics, fishing nets and textile fiber waste.

To kickstart the important sustainability effort, Prada will release a belt bag, a tote, duffle, two backpacks, and a shoulder style unisex capsule collection. The project is a collab with Aquafil, an Italian company with more than half a century of expertise in creating synthetic fibers.

A portion of revenues will be donated to UNESCO’s sustainability teaching programs.

When Prada first introduced the now-iconic nylon backpack to the luxury fashion sphere in 1984, it was “really an idea”. “I was searching,” Mrs Prada told Vogue in 2018, “because I hated all the bags that were around. They were so formal, so lady, so traditional, so classic.” British Vogue reminds us of the obvious, that Miuccia Prada’s greatest insight about luxury is that it’s an idea, not a product. Therefore, the product, as well as the brand position, must evolve.

Prada Goes Fur Free In All Company Brands Starting With Spring 2020 Collections

Italian luxury Prada is joining the ranks of fur-free luxury brands, announcing that all collections starting with women’s spring/summer 2020 will not use fur. Prada previously used fur from foxes, minks and rabbits in its luxury collections.

The decision comes after working closely with the Humane Society International, Fur Free Alliance, and Italian animal rights group LAV. Prada’s subsidiary Miu Miu is on the same fur-free spring 2020 timetable. Products that have already been produced will be sold.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” Prada head designer Miuccia Prada said in a statement, hinting that the label may launch faux fur. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

Prada joins luxury brand Gucci, Versace, Burberry, Michael Kors, Diane von Furstenberg, DKNY, Coach and Chanel in banning fur from its collections.

Gucci Pulls $900 Balaciava Sweater Labeled Racist Blackface | Spike Lee Launches Gucci-Prada Boycott

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Gucci has apologized after social media voices said that its $900 balaclava sweater resembled blackface. The sweater has been removed from Gucci stores and online.

In a Twitter post on Wednesday, the brand said it "deeply apologizes for the offense caused by the wool balaclava jumper." It then added to the post:

"We can confirm that the item has been immediately removed from our online store and all physical stores.

"We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."


Blackface — the act of non-black people wearing makeup to try to look black — is front and center in American politics, with the VA Democratic governor Ralph Northam and Attorney General Mark Herring both admitting to having dressed up to impersonate a black person. Blackface has a racist history in the United States. It was used in minstrel shows, movies, and other forms of entertainment that sought to dehumanize African-Americans and exclude them from the entertainment industry. In an extension of the blackface issue, I learned today that US Secretary of Energy and former Governor of Texas Rick Perry’s family ranch is named Niggerhead.

In the 19th century, actors caricatured black slaves, wearing burnt cork or shoe polish on their faces to make themselves look "black." The performances "characterized blacks as lazy, ignorant, superstitious, hyper-sexual, and prone to thievery and cowardice," according to the National Museum of African-American History & Culture.

Our liberal American nerves are just fried over this racist nonsense in America. Social media posts arguing that there was no need to put red lips on the Gucci sweater — unless the intention was to create a blackface fashion statement — if one desired — resonate. AOC has a history of pushing back on what we feel is an absurd level of political correctness in our culture and fashion world. But sweaters like the Gucci one or Prada’s red lips, monkey trinket debacle from the Christmas holidays go too far.

If the minute I look at the item — as a very grownup New York white woman from Minnesota — I see blackface, trust me, the item is blackface and is put together by a design team that is culturally unaware. Gucci finances Dapper Dan, in all fairness, and is actively involved in promoting black artists. Prada’s racial history is definitely not great, but the brand has been committed to doing better in using black models both on the runway and in Prada ads.


Meanwhile, Director Spike Lee, nominated for an Oscar for his movie ‘BlacKkKlansman announced on Twitter today that he is boycotting both Prada and Gucci. Spike Lee shares a candid interview with Politico: ‘I Don’t Have the Answer’ : Spike Lee on Race in Trump’s America.

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