Louis Vuitton Flight Mode Summer 2024 Honors New Paris LV Flagship Élysée Palace Hotel

Louis Vuitton introduces its Flight Mode summer 2024 collection for global travelers. Anchored in LV’s rich origins as a trunk maker, the capsule includes ready-to-wear, travel leather goods, shoes, jewelry, scarves and — of course — luggage.

The colorful collection is inspired by vibrant colors like yellow and also prints inspired by travel stamps connected to the famous Élysée Palace Hotel in Paris.

The newly-introduced Monogram canvas bags, like the Keepall and Side Trunk, are decorated with colorful Élysée Palace Hotel stamps. This myriad of silk scarves and other pieces inspired by the history of the Élysée Palace Hotel should become important investment and collectors items if the production is controlled.

Built in 1896 in the Art Nouveau style, the Elysée Palace hotel — most recently the headquarters of HSBC Bank in Paris — is under a spectacular renovation as the first Louis Vuitton flagship hotel, scheduled to open in 2026. Read more details in our January 2024 post.

Apparently this ‘insider information’ about the reason Louis Vuitton is inspired in its Flight Mode summer 2024 collection by the Elysée Palace hotel was not in the LV press release. It’s not in their IG either.

First Louis Vuitton Hotel Will Open in Paris on Avenue des Champs Élysées. AOC Daily

There is a secondary story brewing about the LVMH Beverly Hills real estate originally scheduled as a Cheval Blank Hotel, now becoming a Louis Vuitton hotel project.

After the bruising loss in a special Spring 2023 election trying to overturn the approval of the Cheval Blanc, LV should deal with all the politics on the front end — with Louis Vuitton Men Creative Director Pharrell Williams taking an important role.

Given his history leading the effort to get Juneteenth declared a state holiday in Virginia, followed by his joining a national team focused successfully on making Juneteenth a federal holiday in America, Pharrell could be adept and helpful at navigating the LA-Beverly Hills, race-based workers negotiations and also the environmental politics in the city.

Pharrell’s activism skills were important enough for LVMH to spend as much time writing about his organizing and people skills as his music accomplishments when announcing his appointment as the new Louis Vuitton Men’s Creative Director in January 2023.

LVMH Concedes Probable Defeat in Cheval Blanc Beverly Hills Vote AOC Living

Vivienne Is in Dubai Today but Surely She’s Headed Back to Paris for the Olympics

Louis Vuitton travelers can also head to the ultra-luxury experiential resort Atlantis The Royal, where LV’s beloved mascot since 2017 Vivienne is marking the first anniversary of the Dubai Hotel through May 31.

In an exclusive collaboration between Louis Vuitton and Atlantis The Royal, where LV has a store, six magnificent but still charming statues of Vivienne and two inflatables flying high in the sky are installed to introduce travelers to the Louis Vuitton history and experience.

Shutterbug Vivienne is busy taking pictures of important guests for a book she’s working on. [FYI, there’s no book.]

LV lovers have gone sticker crazy with a collection of 18 limited-edition trunk stickers to mark the Louis Vuitton x Atlantis The Royal collaboration. Guests checking in between now and May 31st will be gifted one sticker per night of their stay.

First the Paris Olympics | Then On to The Americas Cup in Barcelona

Thinking now about Vivienne, it’s a given that she will be out and about in Paris during the Olympics, where LVMH is a premium sponsor of the games and Louis Vuitton and Christian Dior are top brands being promoted.

The really important question is whether Vivienne is resting in August after the games, or is she on to Barcelona for The Americas Cup?

Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women AOC Living

The Louis Vuitton 37th America's Cup Barcelona official opening ceremony will be held in Barcelona on the 22nd of August 2024. The final Preliminary Regatta and the Louis Vuitton Cup [Challenger Selection Series] will follow, leading up to the Louis Vuitton America's Cup Match starting on the 12th of October 2024.

The cross-branding synergies across the growing Louis Vuitton empire are heartfelt. Even Vivienne is an example of the world’s largest luxury brand being willing to chuckle at its own self. LV is for winners — as the Vuitton America’s Cup image states clearly. But the brand lacks snobbery, the more I think about it. ~ Anne