Condé Nast Sells W Magazine; Sara Moonves Installed As New Editor-in-Chief

‘W ‘ Style Director Sara Moonves in on the move again, this time into the top slot, replacing longtime W Magazine Editor-in-Chief Stefano Tonchi, as the magazine’s new owners announce their future plans.

Before moving toW’, Moonves worked for American Vogue as a contributing fashion editor and was previously senior fashion director at ‘T: The New York Times Style Magazine’. Sara is the daughter of former CBS Chairman and CEO of CBS Corporation tycoon Les Moonves.

Tonchi has been part of extensive efforts at Condé Nast to sell the publication, but bowed out on Monday when the owners of Surface and Watch Journal acquired W, as well as the license to WKorea, under the newly formed Future Media Group.

"I think he's done a wonderful job at the brand, but from an innovative standpoint and where we are looking to go, I think women's fashion should be seen through women's point of view," Future Media Chief Executive and Chairman Marc Lotenberg told ‘BoF’.

Future Media Group is lead by Lotenberg, Eric Crown (who’ Business of Fashion ‘notes is "a tech millionaire and prominent Republican fundraiser based in Arizona") and Sandow Media. Condé Nast has agreed to manage digital and video ad sales, as well as operations, through the end of the year.

Gigi Hadid's Vogue Hong Kong Covers Sparks Internet Backlash Over 2017 Buddha Cookie 'Racism'

Vogue Hong Kong Debut Issue.jpg

Vogue Hong Kong has launched as the 25th edition of the publication, with Gigi Hadid and Sun Feifei (aka Fei Fei Sun) covering the first issue, on sale today March 3, 2019 in Hong Kong..

Photographed by Nick Knight, the models each take a solo spot before appearing together on the third and final version. Both models wear Chanel Haute Couture, from Karl Lagerfeld’s last collection. The designer is prominently featured on the landing page of Vogue Hong Kong’s new website, as well as in the print publication.

The Vogue Hong Kong team will be led by Peter Wong, who assumes the role of Editorial Director. Joining Wong will be Senior Fashion Content Editor, Daniel Cheung, and Fashion Director, Anya Ziourov.

Speaking to WWD about about the decision to feature a western and an Asian model on the cover, Vogue Hong Kong publisher Desiree Au remarked that Hong Kong has "always been a mix of east and west".

This may be reality, but the Internet burst into furor over Gigi Hadid’s cover appearance. It turns out that people have a long memory over Hadid’s 5-second video of now-infamous eye moves. No one was upset that the restaurant served her a cookie depicting the face of Buddha. It was Hadid’s brief mimicking of the cookie with her eyes, that got her in a heap of trouobe.

"Gigi has a very city vibe and strong sense of energy and is dynamic, which I felt is very Hong Kong,” Au said, in explaining her cover story choice before all hell broke lose. Vogue Hong Kong has now taken down Gigi Hadid’s solo debut cover from Instagram. Chinese social media ran Hadid out of town in advance of the 2017 Victoria’s Secret Fashion Show in Hong Kong — forcing her to cancel her appearance.


“(Sun Fei Fei) is obviously Chinese but has made it big in the west as well. We wanted somebody from Asia but also with a very international outlook.” So far, Fei Fei is not under attack for appearing with Gigi Hadid, but in today’s digital world, no one is safe.

Vogue Hong Kong’s debut issue runs more than 350 pages. Au confessed that the news of Lagerfeld's passing from pancreatic cancer necessitated changes days before publication.

“Can you imagine? Pushing printing to basically a week before but this is the beauty of Hong Kong,” she said. “Distribution is fast, printing is fast. We’re really able to get things that are last minute into the magazine.…This is very Hong Kong.”