‘W ‘ Style Director Sara Moonves in on the move again, this time into the top slot, replacing longtime W Magazine Editor-in-Chief Stefano Tonchi, as the magazine’s new owners announce their future plans.
Before moving to ‘W’, Moonves worked for American Vogue as a contributing fashion editor and was previously senior fashion director at ‘T: The New York Times Style Magazine’. Sara is the daughter of former CBS Chairman and CEO of CBS Corporation tycoon Les Moonves.
Tonchi has been part of extensive efforts at Condé Nast to sell the publication, but bowed out on Monday when the owners of Surface and Watch Journal acquired W, as well as the license to WKorea, under the newly formed Future Media Group.
"I think he's done a wonderful job at the brand, but from an innovative standpoint and where we are looking to go, I think women's fashion should be seen through women's point of view," Future Media Chief Executive and Chairman Marc Lotenberg told ‘BoF’.
Future Media Group is lead by Lotenberg, Eric Crown (who’ Business of Fashion ‘notes is "a tech millionaire and prominent Republican fundraiser based in Arizona") and Sandow Media. Condé Nast has agreed to manage digital and video ad sales, as well as operations, through the end of the year.