Flowerbx, The 'Go-To Florist In Europe For The Fashion Set' Is Headed To New York In May

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When in London, afternoon tea at Balthazar in Covent Garden in the presence of FLOWERBX blooms seems like a must do. Any fashionistas in the city for London Fashion Week would have enjoyed a small feast for eyes, body and soul.

The winter edition of the Balthazar x FLOWERBX Afternoon Tea sees Balthazar’s highly skilled Head Pastry Chef Régis Beauregard transform winter florals into cakes, with the expertise of FLOWERBX CEO, Whitney Bromberg Hawkings. Guests enjoy cakes resembling winter’s seasonal flowers in beautiful FLOWERBX tones, these include:

Coconut and Yuzu Hydrangea - Yuzu mousse on a crunchy coconut biscuit decorated with delicate sugar petals

The Balthazar Rose - French financier filled with sweet raspberry jam and vanilla yogurt mousse

Blueberry Ranunculus - A light blueberry tart served with a sharp lemon posset and candied violet

Berry Macaron - Redcurrant and kirsch ‘petit gâteau’ (molten chocolate cake), with Chantilly icing and topped with an edible chocolate leaf

As a young woman, FLOWERBX CEO, Whitney Bromberg Hawkings dreamed of becoming the Texas-born editor-in-chief of Vogue Paris. As an admirer of fellow-Texan Tom Ford, Hawkings eventually became his personal assistant and eventually his communications director when Ford was Creative Director of Gucci, and then at Yves Saint Laurent.

After ordering and sometimes delivering so many bouquets on his behalf, Hawkings came to realize that in the fashion world, “flowers are currency.” After two decades studying flower power in the fashion industry, Hawkings decided to fly her entrepreneurial wings, founding the world’s first luxury flower brand.

Today’s New York Times Style introduces us to FlowerBx and its very impressive client list.

Alexander Coggin for The New York Times

Alexander Coggin for The New York Times

Flowerbx (FLOWERBX), now four years old, has become the go-to florist in Europe for the fashion set — a consumer base that is as picky as it is needy when it comes to blooms. Louis Vuitton is Flowerbx’s biggest customer. (The sumptuous vegetal garlands for a V.I.P. client dinner last fall in the Orangerie at Versailles were Flowerbx work.) Another regular client is Dior. Ditto the Birley Group, owner of the clubs Annabel’s and Harry’s Bar.

The River Café. Jimmy Choo. Tory Burch (in London and Paris). The Cheval Blanc hotel in Courchevel, France. Farfetch and the retailer Browns. Victoria and David Beckham have vase arrangements delivered weekly to their home and to the VB design studio.

Flowerbx has a presence in Belgium, Ireland, France and Germany, and the luxury flower brand is headed to New York in May 2019.


Liberty London Teams Up With 'Bloody Good Period' As Oscar Goes To 'Period. End of Sentence'

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Amika George #FreePeriods

Amika George #FreePeriods

Liberty London is teaming up with Bloody Good Period, the non-profit charity commited to ending period poverty. The two-week campaign, which runs concurrently with International Women’s Day March 8, will see all donations go to Bloody Good Period. The organization founded by Gabby Eldin, supports vulnerable women unable to afford sanitary products, with a special focus on asylum seekers and refugees.

Liberty London will also host on March 7 the ‘Bloody Good Debate’, with Eldin and 19-year-old period poverty activist Amika George, interviewed by British Vogue in December 2017. The debate will then be turned into a live podcast for Liberty Discovers, where anyone can download for free.

George founded #FreePeriods at age 18 after reading an article British Girls Are Skipping School Because Of Their Periods in British Vogue.

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AOC reads this high-impact post within the context of the Oscar won by 25-year-old Iranian-American director Rayka Zehtabchi Sunday night for her Best Documentary Short ‘Period. End Of Sentence. ‘ The 26-minute film studies the impact that accessible menstrual hygiene products have on life in a rural Indian village.

“I’m not crying because I’m on my period or anything,” Zehtabchi joked as she took to the stage with producer Melissa Berton. “I can’t believe a film about menstruation just won an Oscar.”

Shot in Kathikera village outside of Delhi, the film was the brainchild of students at the Oakwood School in Los Angeles - who launched an organisation called The Pad Project dedicated to combating menstrual poverty in developing countries. The short follows the Indian women battling patriarchal resistance to use a machine to create affordable - and biodegradable - pads, with potentially life-changing consequences. In India as a whole, nearly a third of girls currently miss school during their periods due to a lack of adequate resources.

One of the most thrilling aspects of this post is the extent to which the world’s young women are on the move, stepping up for each other. I can see that the Parkland students are hardly alone in having true grit determination to help others at a young age. ~ Anne

'Pose' Star Billy Porter Wows In Christian Siriano Tuxedo Gown On 2019 Oscars Red Carpet

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‘Pose’ star Billy Porter grabbed the limelight on the 91st Academy Awards red carpet, wearing a stunning velvet tuxedo gown by Christian Siriano. The actor’s attire featured a nipped jacket top and ball-gown skirt, accessorized with a statement diamong ring and oversized bow tie.

"My goal is to be a walking piece of political art every time I show up," Porter told Vogue. "To challenge expectations. What is masculinity? What does that mean? Women show up every day in pants, but the minute a man wears a dress, the seas part."

Porter posed on the red carpet with his long-time friend and husband Adam Smith. The actor, who won a Tony for Best Lead Actor in a Musical and a Grammy in 2013 for his role as Lola in ‘Kinky Boots’ married Smith in January 2017. People narrated the delightful story of how Porter proposed to Smith, after knowing him for almost a decade.

In one of the shorter high-profile engagements of only 16 days, Porter and Smith decided they wanted to wed before President-elect Donald Trump assumed the presidency. “We felt like, with everything that we’re gonna have to fight for coming up, the unknown that we’re going into, we want to be married doing that,” says Porter, who exchanged vows with Smith — who planned the wedding — two weeks later in front of 45 guests at a close friend’s Manhattan penthouse. “We want to be doing that side-by-side, in every single way.”

Porter’s choice of New York-based Christian Siriano is a welcome one, with the designer, who prides himself on supporting exclusivity, often dressing prominent personalities not confirming to common size and gender-specific norms.

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