Condé Nast International has relaunched Vogue Greece with Thaleia Karafyllidou, as Editor-in-Chief and the youngest person to ever head a major international magazine. Thaleia, who is mainly known from her career at Greece’s daily newspaper Kathimerini, wants “to create a multimedia brand – not just a magazine, but a social force with a lot of conferences and events.” Given Greece’s historical relevance and her youthful vision, the opportunity is clearly there.
Supermodel Bella Hadid covers the first issue of the reborn Vogue Greece in images by Txema Yeste.
“Dear Vogue Greece, welcome back again,” Anna Wintour, Vogue editor-in-chief since 1988, wrote in the Greek comeback edition titled “Eyes on the future” .
“Your return after years of absence fills us with joy. Greece faced problems and lived dramatic moments, I can only imagine how tough it was. However, the signs of recovery are now visible, even here in America.”
Vogue Hellas was originally published by Lyberis, who went bankrupt in 2012 as Greece’s unemployment rate surged to 28 percent. The country’s economy is hardly in full recovery mode, but Reuters writes that Greece’s economic plans are on track. “Greece’s recovery after a lengthy recession that shrank its economy by a quarter remains on track. Last year, the economy expanded by 1.9 percent while unemployment has come down to 18 percent. “
Bella Hadid shared a preview of her editorial on Twitter.