Net-a-Porter Launches Net Sustain With 26 Brands, Big Plans + Beauty Coming Soon

Stella McCartney, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably made products.

Stella McCartney, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably made products.

Online luxury retailer Net-a-Porter has joined the effort to promote significant changes in the apparel industry, with the launch of Net Sustain.

The platform is launching with 26 brands and over 500 products that meet core sustainability criteria determined by Net-a-Porter. The criteria ranges from "considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognized best practices in the fashion and beauty industries."

Brands represented at launch include Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn as well core products from Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.

"We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site," Elizabeth von der Goltz, Net-a-Porter's global buying director, said in a statement. "Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”

One assumes that Net-a-Porter’s weekly online magazine Porter Edit will take an even stronger stand in educating the platform’s consumers and fashion readers generally — through sites like AOC — about sustainability topics.

AOC now tracks sustainability daily in a permanent commitment to promoting this sector.

Mother of Pearl, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably-made products.

Mother of Pearl, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably-made products.

Meghan's Dear Friend Misha Nonoo Opens London Pop-Up At 70-72 Marylebone Lane

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Meghan Markle’s close friend Misha Nonoo garnered front page attention when her $185 relaxed fit ‘Husband Shirt’ showed up at Markle’s first public appearance with Prince Harry at The Invictus Games in 2017.

New York-based Nonoo, who is rumored to be the matchmaker between Harry and Meghan, is now in London, ensconced in her first pop-up space in at 70-72 Marylebone Lane.

Markle and Nonoo are joined at the hip on the topic of sustainability. The designer, who plans another pop-up in New York during September, will open a permanent location in either London or New York next year.

Determined to reduce fashion’s waste, the 2013 CFDA Vogue Fashion Fund finalist switched to an on-demand production model in 2017. Products sold online or in the Marylebone pop-up will be made specifically for each client, arriving five to seven business days later, writes London’s Evening Standard.

Along with pieces from her modular capsule “Create Your 8” collection, the pop-up is also selling skincare and candles from Aurelia, Austin Austin Organics, EYM Naturals, Stay Wild Swim , as well as eco laundry essentials from British brand The Laundress.

In-shop events feature panel discussions featuring female entrepreneurs such as Dame Helena Morrisey along with sustainable experts such as Cora Hilts of Rêve En Vert and Harriet Vocking, Chief Brand Officer at Eco-Age. Read more Nonoo tips on style and sustainable shopping.

House of Holland x Speedo Collab Uses Recycled Fishnet Fabrics For World Oceans Day

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London’s Evening Standard zeroes in on next-gen swimwear for the sustainability-minded set.with a preference for more modest one-piece suits. Simply stated, the swimsuit is getting a makeover. In honor of World Oceans Day on June 8, these swimsuit brands are putting less plastic into international waters.

AOC notes the featured House of Holland x Speedo collab, inspired by a modern nomadic global traveler lifestyle. Drawing creative energy from the surfing beaches of Mexico and California and the traditional textiles of Peru, the House of Holland x Speedo collab collection is also filled with military styling details.

The palette of khaki, navy and black creates a feeling of both protection and empowerment for modern women who continue to struggle with being taken seriously. Acid bright pops of color ground the collection in true House of Holland aesthetic, projecting high energy and kick-ass attitude.

How about the sustainability cred? Recycled fishing nets were used in 80% of the collection. The Mexican Stripe and Tie Dye swimsuits and swim sets are made from 100% recycled fishing nets.

Reality is that fishing nets contribute for more plastic pollution to the world’s oceans than single-use straws. This reality doesn’t diminish the importance of the stop plastic straws campaign. But it does underscore the importance of fishnets in both plastic pollution and harm to ocean-living creatures.

Ocean Cleanup scientists estimate that at least 46 percent of plastic in the “Great Pacific garbage patch” comes from fishing nets. On an aside, discarded fishing gear and related supplies make up the bulk of the remaining plastic pollution in our oceans. Why bring these materials back to shore, when it’s so easy to throw it overboard?

Abandoned fishnets create havoc and life-threatening danger among for ocean creatures. And while there are significantly fewer fish alive and thriving in our oceans, Twice as Many Fishing Vessels are chasing them at sea, according to Smithsonian Magazine.

Supporting the eco-glam looks behind the House of Holland x Speedo collab is relevant to people with style. But talking truth around the entire topic of fishing nets — good and bad — makes one an even better global citizen. Check out World Oceans Day.