Balmain announced Tuesday its Beyonce x Balmain collection inspired by the 22-time Grammy Award winning artist's April 2018 Coachella wardrobe.
The new collection will launch at Balmain's Paris flagship store from 7pm to 9pm July 13, featuring monogrammed 'BK' hoodies and shirts in black, yellow and pink to match Queen Bey's costumes. The merchandise will roll into other Balmain boutiques as well as Harrods, Barneys New York, Net-a-Porter and more retailers the following day July 14.
Beyonce released Coachella merchandise including windbreakers, crewnecks, tees and shorts with Greek letters in April to promote her HBCU (historically black colleges and universities) message. Now Balmain will bring her costume designs to life with a prominent Balmain logo with Greek Deltas replacing the As.
Rousteing believes the "iconic" outfits "will long remain in my generation's collective memory."
"I can say today, with absolute confidence, that collaborating with Beyonce on her Coachella concerts is destined to be one of the most important and treasured memories of my career. Why? Because Beyonce," Rousteing says in a statement. "She's a goddess, blessed with an incredibly beautiful voice and a moral vision to match ... Her level of obsessive perfectionism matches mine, so we loved poring over everything — literally everything — together."
Proceeds of the forthcoming Balmain collection will benefit the United Negro College Fund (UNCF) to help students of color attend college. Balmain creative director Olivier Rousteing called it a "need to repay an obvious debt for the inspiration we received from [HBCUs'] signature spirit and legacy." He worked with Beyonce for months to craft each symbolic look, including a cape and headpiece that nodded to Egyptian queen Nefertiti, a crest with Black Power motifs and several logos with Greek letters that reference college culture. via THR